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Social Media – Can One Truly See ROI, Adding Video and More

February 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is it paying off? Are you seeing a return on either your time or financial investment or both? We start with three techniques to test and see if you can truly see a financial return. Also included, how to add video to your marketing, how you can be as big as celebrities on social media, and finally, arguably our favorite article this week – 3 reasons your social media should be outsourced. What eHarmony Can Teach You About Testing Social Media to Prove ROI We’ll share three techniques…

February 16, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing a Tourism Destination in a Technology-Driven World Tourism isn’t immune to all of the new technology that continues to evolve. Lausanne Tourism & Convention Bureau Set to Relaunch Transport Card Lausanne Tourism & Convention Bureau, has announced the relaunch of its transport card, with the addition of discounted entry to eight new museums and attractions. Macon-Bibb County Invests More Than $50 million in Tourism “We draw on…

February 12, 2016
3 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Previously, we shared tips to grow your email list. We’ve gathered 6 more tactics to add to those 12 list growth ideas! These six utilize collateral your business already utilize. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes. Now to the…

February 11, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

February 10, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s lessons from Bill Murray and 18 other tips, trends, hacks and must-haves. But first, a reiteration that Email Marketing is The Core Component of Small Business Marketing With measurable ways to reach and retain customers and increase brand awareness, the ever-powerful…

February 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But now you need a plan. This week’s compilation of articles starts with a 6 step plan. We include how to do an promotion on Instagram, more social media trends – 15 of them!, and 5 ways to simplify your social media marketing. 6 Steps to Create a Bare Bones and Profitable Social Media Plan You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time. Instagram…

February 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Emerald Coast Launches “Gulf-to-Table” Movement The Emerald Coast Convention & Visitors Bureau (ECCVB) is instituting an ongoing campaign that celebrates the area’s authentic gulf cuisine and the fishermen who make it possible. Detroit CVB to Focus on Attracting International, Industry Vertical Events The bureau will focus on bringing events in key vertical markets including engineering, automotive, technology and pharmaceuticals to Detroit in the coming year. Bryan-College Station Convention…

February 4, 2016
2 min read

February 3, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 41 tips, trends, hacks and must-haves: 15 Email Marketing Tips for Valentine’s Day Recently I have analyzed a bunch of V-day newsletters. Some thoughts came to my mind and I would like to share them with you. These are my tips…

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Tourism Best Practices – Week of February 15

6 Tips to Grow Your Email List and Grow Your Business

Top Customer Service Reads for the week of February 8

Email Marketing: Lessons from Bill Murray and 18 Other Tips

Tourism Best Practices – Week of February 8

Top Customer Service Reads for the Week of February 1

Email Marketing: 41 Tips, Trends, Hacks and Must-Haves