Why Back To You Marketing?
Marketing Made Simple. Stories Made Strong. Communities Made Better.
Back To You Marketing helps small businesses, small towns, chambers, tourism organizations, and community nonprofits grow their identity, tell their story, and connect with the people they serve.
You shouldn’t need a full-time marketing team to get clear, consistent, effective marketing.
And your small town or tourism organization shouldn’t need a six-figure agency to tell its story well.
Back To You Marketing was created to fill that gap.
I help small businesses simplify their marketing…
and help small communities strengthen their story.
Simple. Clear. Human. That’s the work.
Everything comes back to people.
Small businesses, small towns, chambers, and tourism groups are the heartbeat of a community.
But too often, they’re stretched thin, overwhelmed, or stuck trying to “figure out marketing” alone.
That’s where I come in.
I believe:
- Small business owners deserve support, not stress.
- Small towns deserve identity, not invisibility.
- Chambers and tourism organizations deserve strategy, not guesswork.
- Local nonprofits deserve engagement, not isolation.
My mission is simple:
Put clarity and connection back in your marketing — and put the focus back on the people you serve.
→ For Small Businesses
I help you show up consistently, confidently, and with a plan.
Not with fancy jargon or complicated funnels — but with simple, actionable marketing that actually works.
What this looks like:
- Social media strategy
- Content creation tools
- Website and social audits
- Google Business Profile optimization
- Coaching and support that meets you where you are
→ For Tourism, Chambers & Community Organizations
I help you define your identity, strengthen your message, and tell your community’s story in a way that inspires both residents and visitors.
What this looks like:
- Brand and identity consulting
- Social media + digital strategy
- Destination storytelling
- Event and initiative promotion
- Community engagement and communication planning
- Light tourism strategy development
From small towns to small nonprofits, I help you build pride, excitement, and connection.
1. Small-Town Experience
I’ve worked directly with chambers, DMOs, community organizations, and tourism groups.
I understand the dynamics of small towns — the budgets, the bandwidth, the local politics, the heart.
2. Small Business Mindset
I’ve spent years helping businesses grow their visibility and brand.
I know how to keep marketing simple, doable, and effective.
3. Clear, Practical Guidance
No overwhelm. No agency-speak.
Just clarity, coaching, and strategies you can actually implement.
4. Community-First Philosophy
Whether I’m helping a business or a community, I focus on people first, platforms second.
Marketing works when it connects human-to-human.
5. Real Results, Real Relationships
I don’t do “one and done.”
I partner, guide, support, and cheer for the long haul.
For nearly three decades, I’ve been helping small businesses and small towns grow through better marketing and clearer storytelling.
I’ve worked in:
- Chamber of commerce leadership
- Tourism organizations
- Community events and nonprofits
- Marketing coaching
- Social media management
- Small business consulting
And through all of it, I’ve seen the same thing over and over again:
Most people aren’t bad at marketing — they just don’t have a clear path.
So I built Back To You Marketing to bring clarity back to the table.
To take the stress out of marketing.
To put the focus back on connection.
To help communities tell their story with pride.
And to help small business owners breathe a little easier.
This is my passion.
This is my work.
This is Back To You Marketing.
Let’s Build Something Meaningful Together.
Whether you’re a small business owner or a community leader, I’d love to hear your story — and help you share it.
Schedule a Free 30-Minute Review
What’s Up With The “Back To You” Name?
So many ask about our company name – Back To You Marketing. Our firm was founded on two core principles: that everything we do for and with you, the business partner – Connecting – Creative – Strategic – Solutions – should come ‘Back To You’ in the form of ROI. The other core principal is that every blessing our company receives, all thanks and praise goes Back To You – “You gave Your love; You gave Your life; You gave Your everything and we wanna give it all Back To You.”* Those are lyrics from the song Back To You. Mandisa, the amazingly talented artist that sings these words explains it this way: “Back To You” is a worship song – granted it’s a worship song with a funky beat but the message is gratitude. It is saying, “Jesus, I cannot repay you for all that you have done for me. What I can do is take every blessing that you’ve poured out and turn it Back To You.”
*(Ben Glover, David Garcia, and Alan Powell; Ariose Music / 9T One Songs (ASCAP) (Admin. at CapitolCMGPublishing.com) / Universal Music – Brentwood Benson Publishing / D Soul Music (ASCAP) / Alan Powell Publishing Designee)
Who Is Stephen Koranda?
Principal, Sr. Consultant