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Town and Gown Relationships for Destination Marketing

  • 3 min read

In completing my Certified Destination Management Executive (CDME) through Destination Marketing Association International (DMAI) I had the opportunity to draft a paper on Town and Gown Relationships for Destination Marketing. What follows is the executive summary and excerpt of the conclusion. A link to the full paper follows. I hope by my sharing you are able to glean one nugget that will help in your destination marketing efforts. As with any partners, town and gown relationships can be either cooperative or adversarial working relationships. City governments and neighborhoods either choose to stay at odds with local universities or colleges or,…