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Tourism Best Practices – Week of February 26

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A Nebraska CVB helps an attraction develop their tourism plan so the Nebraskan can share his slice of heaven along Platte with visitors who pay to watch sandhill cranes New marketing campaigns: Charleston’s From The Hip Wyoming’s That’s WY campaign Wayne Co invites visitors to #GetAWayne Looking for website inspiration? Hospitality Sales & Marketing Association International honored Destination Niagara USA with a Gold Adrian Award for their web… 

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Email Marketing – Best Reads Week of February 19

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why Email Marketing is Real Secret Weapon to Grow Market Trend Why could email marketing potentially be the ace up on your sleeve? Five reasons… How To Get Started With Email Marketing There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, do these three things next. More on not using your using a personal email account — like Gmail, Outlook,… 

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Is Your Website Working For You?

  • 4 min read

Is your website a little more than an online placeholder? Is it effectively drawing visitors, keeping them on the site, and converting them to customers? It is time your website start working for you and help you grow your business. With millions of searches being done every day, you should start to take advantage of the huge potential consumer base for the online market. Review this checklist to help you make sure your site is doing what it should for your small business. The 10 things your website should do for you: Present a professional image of your company. A… 

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Social Media – Best Reads Week of February 19

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How To Give Your Business A Social Media Makeover For The Year Ahead If your social media presence has been inconsistent recently or has just fallen off your radar altogether, the above has five tips to refresh your company’s social media for the new year. Up Your Social Media Game with These Top 20 Tips To up your social media game and gain a competitive advantage against the vast amounts of content out there, implement the top 20… 

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Tourism Best Practices – Week of February 19

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Lincoln Tourism Leaders Unveil Abe, With Shades, In Hopes Of Luring Younger Visitors CVB debuts “something just a little bit different” to attract visitors to their visitors center. Over in Lincoln’s home state… This Is How Springfield Will Market Itself For Illinois’ 200th Birthday Another Illinois DMO rolls out their marketing campaign… MACVB Plans Development of New Rural Tourism Marketing Campaign It’s not all Illinois this week. Over… 

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Email Marketing – Best Reads Week of February 12

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Your Business Should Use Email Marketing Email has several advantages over other types of online marketing. The article above looks at a few of them. A Simple Guide To Setting Up Your First Email Campaign If you’re new to email campaigns, the article gives you a simple tutorial on how to get the important things right, and from here you can improvise further as much as you wish. How to Increase Open Rates with These 7 Email… 

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Social Media – Best Reads Week of February 12

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Your Facebook Page Organic Reach is Dropping (But Not Really) Jon Loomer shares how nothing is really changing with the popular social media outlet. Facebook Page Posts Not Being Seen? Show Followers How to See First Our friends at Tourism Currents shows how to ask your followers to adjust their settings to select See First, so that when you post on Facebook, it appears at the top of their News Feed. How to Use Instagram Hashtags for More Exposure… 

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Tourism Best Practices – Week of February 12

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Golf Car Tours, New Visitor “Experience” Center To Be Implemented This Year Augusta CVB takes the lead in destination development unveiling their Destination Blueprint plan and announcing two immediate initiatives. City To Help Build Road for Chickasaw Heritage Center That’s the headline, but within the story, “Tupelo Convention and Visitors Bureau pledged $1 million toward the center…” Way to step up! Visit Jacksonville Unveils New Marketing Campaign The… 

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Email Marketing – Best Reads Week of February 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Is Email Marketing Dead? 5 Things To Know About Email Marketing! Email marketing is far from dead. As a matter of fact, it’s alive and well and doing fine and there’s five parts that you really need to think about. 5 Email Marketing Tips To Stand Out In The Inbox The above article has some things to consider to bring some ‘oomph’ to your audience’s inbox. Woo Subscribers With Email Marketing This Valentine’s Day Make the most of… 

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