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How Scary Is Your Website?

Is Your Small Business Website Scary? The 5-Pumpkin Scale Revisited

  • 4 min read

A decade ago, having a website was often seen as an “extra” for a local small business—a digital business card to check off the list. Today, your website is your digital front door, main storefront, and primary sales rep all rolled into one. When we first rated website horrors on our Pumpkin Scale, things like retro page counters were the main eyesores. But ten years later, user expectations have shifted, search engines have evolved, and new digital nightmares have emerged. Is your website scaring off potential customers before they ever reach your front door? Rate your site on our updated… 

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Most Valuable Marketing Channels

  • 3 min read

What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.