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Tourism Best Practices – Week of April 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs look to high tech for marketing… Johns Creek CVB (GA) Unveils Virtual Tour Of City Dutchess Tourism (NY) Offers Virtual County Road Trip Monterey CVB (CA) looks to live chat Other CVBs lead destination development: Alton (IL) proposes a $2M Gondola to the Riverfront City Halifax County (NC) Convention and Visitors Bureau leads wayfinding signage program Visit Glendale (AZ) expects to spark tourism with relocated offices How… 

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Tourism Best Practices – Week of March 26

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A LOT of DMOs engaging in destination development… $8.5M Sports Project Starts at Osterland funded in part by CVB Kankakee CVB pushes a bike share program for visitors Waco CVB erects kiosk to help tourists navigate through destination CVB leads clean up efforts of ATV trail in Mercer County (WV) The New Orleans CVB will host a job fair for the tourism industry Rossford (OH) CVB hosts a fishing… 

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Tourism Best Practices – Week of March 12

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Popular Summit Brew Path Returns The Akron/Summit County Convention and Visitors Bureau organizes the popular passport program. And that’s not all from Akron… Akron/Summit CVB Promotes “Wear Your 330 Shirt to Work Day” on March 30 The day promotes the area and takes advantage of dress down day. Discount Cards Lure Fishermen Into Local Businesses The Sandusky County Convention and Visitors Bureau offers Anglers Savings Cards to visitors who… 

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Why Back To You Marketing is “Voting Travel” in 2016

  • 3 min read

As the 2016 presidential election season progresses, heated debates will ensue from cable news to the kitchen table. While partisan politics may get divisive, there’s one thing that anyone—blue, red or purple—can get behind this year:  the power of travel in America. That’s why, as part of National Travel and Tourism Week (NTTW) 2016, May 1-7, our industry is campaigning for travel, and encouraging everyone to join us in supporting “Travel ’16.” Figuratively speaking, travel is the perfect presidential candidate:  it’s a job creator, it’s pro-family and it’s good for our health. Here’s why: the $2.1 trillion travel industry supports… 

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It’s Legislative Season – How to Play a Role

  • 4 min read

Like Memorial Day marks the unofficial start of Summer, last night’s State of the Union Address by our President marks the unofficial start of Legislative sessions, not just in Washington D.C., but in capitals in every state. How are you engaging in the process? You cannot leave it to your state association to advocate for you. You have a responsibility as a business owner, industry leader, voter, to engage with your Legislator. I dusted off a piece How to Play a Key Role In Our Representative Form of Government. I did not pen it. I would freely give credit to… 

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The Fifth P of Destination Marketing

  • 3 min read

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out of it. I’m not in politics.’ A few of the glancing looks from others at the table communicated that we were thinking the same thing, “Oh yes you are like it or not!”  (And you’d better engage now or you may find yourself in a place you aren’t going to like!) I thought going from a DMO to an attraction I would find… 

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