attractions - Back To You Marketing

Tourism Best Practices – Autopods, Walking Tours and Santa

November 15, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Huntington (WV CVB) Rolls Out New Way to Get Around Town Autopods are zero-emissions, three-wheeled, electric power-assisted bicycles. The CVB partnered with the city to offer the alternative mode of transportation. Newark Walks: This Self-Guided Walking Tour Explores Over 80 Historical Sites The Greater Newark Convention and Visitors’ Bureau debuts walking tour of historic places in country’s third oldest city. Lanterns to Brighten Festival Path The Gahanna Convention…

November 9, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email campaigns rocking so you can realize those results! How to Build a Successful Email Marketing Campaign While it’s always proactive to be on the lookout for new technologies and strategies that can increase the productivity and success of your business, it’s equally important to stay…

November 8, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. 3 Steps to Delivering Superior…

November 8, 2016
2 min read

Did your tourism friendly candidate win yesterday? Were we tourism professionals as active in this past election as all other interested parties? All too often we leave it to the Chambers to host the candidate forums, to publish the candidate profiles and talk the issues that impact business. Then we wonder why our Representatives and business community doesn’t pay respect to the tourism industry. Health care, taxes and education impact tourism just as much as the manufacturing plant the Chamber represents. Here are some actions to take today to make contact with that newly elected (or re-elected) legislator. Share with…

November 7, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Kalispell Sign Project Directs Visitors to Popular Places CVB leads way finding project in Montana destination. Tourist Landmark Moving to South End The Brown County Indiana Convention and Visitors Bureau gets new offices and relocates the Visitor Center. SC Pecan Trail Highlights Local Restaurants, Pecan Dishes Ahead of Pecan Festival Florence Convention and Visitors Bureau has developed the SC Pecan Trail to highlight locally owned restaurants that feature…

November 3, 2016
1 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: (VIDEO) How to Build Up Your Small Business on Social Media 75 seconds and great introductory tips on using Facebook and Twitter. 6 Tips to Managing a Successful Social Media Channel 7 Tips for Making Your Brand More “Likeable” on Social Media 3 Social Media Tactics for Businesses That Struggle With Social 5 Ways B2B Marketers…

November 1, 2016
3 min read

The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing…

October 31, 2016
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week we share many examples of how DMOs are engaging and even taking the lead in destination management including the the development of attractions. Also this week, more examples of visitor-drawing events managed by DMOs. As Virginia Beach Becomes a Destination for Sports Events, City Studies Where to Build New Field House As part of the effort to boost the city’s sports-tourism market, (the CVB has) launched…

October 27, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: 10 Ways to Increase Your Facebook Engagement Do you wish more people interacted with your Facebook posts? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts. 5 Tips…

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