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QR Codes – Pointless or Effective Marketing Tool?

March 22, 2016
5 min read

QR Codes… (Quick Response Code). They’re the little squares with dots. (See below.) A consumer scans the code with their smart phone and, well, in most cases, becomes very disappointed in the results! Most of the time we’re only being sent to a website – and most of the time, the websites aren’t even mobile friendly. One gets the desktop version of the website that is difficult to read and navigate on an iPhone or android smart phone. Fail! I’ve become obsessed with QR Codes mainly from the ‘let’s-see-how-this-one-is-done-poorly’ sense. I’ve heard how they’re supposed to be used and successful…

March 21, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

March 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing is right? This week more than 2 dozen tips and tools but Huffington Post first asks Is Social Media Marketing Still Relevant? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance. 10 Checklist Points Before Engaging in Social Media Marketing Find your way to the end of these ten points and see whether…

March 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – HBR published an article outlining how convention centers and DMOs are presenting a united front. Also spotlighted, some marketing aids for CVB… Presenting a United Front Throughout the overall meeting process, it is important for convention services managers (CSMs) at hotels, convention centers and convention and visitors bureaus (CVBs) to work together to ensure their clients feel all three areas…

March 2, 2016
4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take…

March 1, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – first and foremost, the continued progress towards collecting transient guest tax from AirBnB. The latest in Memphis… Convention Bureau Seeks Lodging Tax on Airbnb Rentals Memphis tourism chief Kevin Kane (shared) a plan is in the works to make short-term rentals like Airbnb pay hotel-motel taxes. Visit Syracuse Becomes Its Own Entity to Increase Tourism Locally To increase tourism in…

February 22, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Win Prize Package by Sharing Your Favorite Huntsville-Madison Co Date Spot The Huntsville-Madison County Convention and Visitors Bureau offers prize for social media promotion. (Overwhelming response!) Greater Moundsville CVB Using (App) to Promote Area The “Wild, Wonderful West Virginia” app is assisting area tourism outlets in showcasing their events and landmarks on a large platform. Lincoln Has Branched Out for New Sporting Events Local officials are always looking…

February 16, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing a Tourism Destination in a Technology-Driven World Tourism isn’t immune to all of the new technology that continues to evolve. Lausanne Tourism & Convention Bureau Set to Relaunch Transport Card Lausanne Tourism & Convention Bureau, has announced the relaunch of its transport card, with the addition of discounted entry to eight new museums and attractions. Macon-Bibb County Invests More Than $50 million in Tourism “We draw on…

February 2, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Bureau Invites Chilly Londoners to South Florida During rush hour events at three London locations, a team of “Hello Sunny” mascots gave out sunglasses and other freebies to passers-by. Ames Convention and Visitors Bureau Awards $80,000 for Community Events “It is an opportunity for the hospitality industry to invest back into the community…” New Visitors Center Opens at Hartsfield-Jackson (International Airport) “It gives us an opportunity to…

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QR Codes – Pointless or Effective Marketing Tool?

Top Customer Service Reads Week of March 21

Tourism Best Practices and Headlines – Week of February 29

Tourism Best Practices – Week of February 22

Tourism Best Practices – Week of February 15

Tourism Best Practices – Week of February 1