Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Vegas Rebranding Shows Difficulty of Messaging After Tragedy Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing…