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Tourism Best Practices – Week of November 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional… 

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Tourism Best Practices – Week of October 30

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Vegas Rebranding Shows Difficulty of Messaging After Tragedy Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing… 

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Tourism Best Practices – Week of October 16

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Hays Kansas CVB, Kiwanis Work to Revive Trips to Historic Fort Hays Love partnerships! This is the first we’ve seen where the DMO teams with a local service club. Henry County (GA) CVB to Premiere New Videos at Pizza Party Unique way to include the community in your marketing! Sunshine Summit “Mega FAM” Tour Held in Daytona Beach The Daytona Beach (FL) CVB staff getting back to work… 

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Tourism Best Practices – Week of October 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Newnan GA re-branding Pays Tribute To Its History of Homes In York PA, visitors can embark on a newly unveiled Craft Spirits Trail In Bakersfield, CA, a self-guided arts brochure directs people to works of interest downtown Cincinnati USA Visitors Bureau Launches Multicultural Team to Sell Cincinnati Whereas the Greater Wilmington (DE) Visitors Bureau Welcomes Residents as Ambassadors for the Region The “Meet Me At Home” program asks… 

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Tourism Best Practices – Technology, Events and Partnerships

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.We start with technology… Lufkin Convention & Visitors Bureau Unveils New Promotional Video The Emporia Convention and Visitors Bureau’s New Website is Providing an Easier Way to Plan Activities in the Emporia Area Special events that draw visitors? The Alton IL CVB plans Family-Oriented Vacation Promotion for July 28 to Aug. 6 And La Porte County MI plans Taco Wars Finally, partnerships as destination marketing organizations come together to attract… 

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Customer Service – 13 Tips and the 9 Deadly Sins

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Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? First remember People Are The… 

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Tourism Best Practices – Campaigns, Events and World’s Best Websites

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. City Island Included in ‘Island Hopping’ Promotion NYC & Company launched a new campaign called Island Hopping, highlighting the exciting features found on the six smaller islands within the city. ‘Quincy Off the Record’ a Great Promotional Tool Quincy (IL) CVB begins “Quincy Off the Record: The Famous and Infamous 13”. The campaign brings to light people, incidents and items with a tie to the region. More events… 

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Tourism Best Practices – New Trail, VCs, Websites and Campaigns

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination marketing isn’t just placing ads. It’s developing the product. Examples of two DMOs leading destination development:         Voters Weigh in on Name For Beer-Barbecue Trail The Greenville-Pitt County Convention and Visitors Bureau combines craft beer with the area’s already famous barbecue and develops a beer and barbecue trail. New Display Unveiled to Welcome Visitors to Corpus Christi The Corpus Christi Convention and Visitors Bureau… 

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Email Marketing – 3 Must-Haves and 16 Tips to Improve Campaigns

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Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Similarly, Email Named The Most Cost-Effective Way For Acquiring Customers, Again So if you’re convinced now to engage your marketing through email, 3 ‘Must-Haves’ For Great Email Campaigns With the… 

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