convention - Back To You Marketing

Social Media – Pay Attention to Customers and 17 Other Tips

May 25, 2016
2 min read

You have your social media accounts set-up. Facebook and Twitter are branded. LinkedIn is complete. You have your goals. A calendar of rich content is planned. You’re posting. But that’s it. There’s no engagement. We’ve long commented on the need for you or your staff to engage with your customers. You can read those thoughts in Five Things You Should Be Doing, Social – Verb People Engaging Pt. 1, and Social – Verb People Engaging Pt. 2 Just when we thought we were the lone voice in the wilderness, Chad Brooks pens Are You Paying Enough Attention to Customers on Social…

May 20, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

May 18, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: Las Vegas Invests in Virtual Reality, Lifestyle Content to Attract Conventions Skift Interview: Las Vegas is striving to increase its convention business further with new content platforms and a series of virtual reality videos. Youth Sports Targeted to Draw More Visitors to Springfield The Greater Springfield Convention and Visitors Bureau wants to establish a youth sports complex and target amateur athletics to increase tourism. Plano Unveils New Hot Air Balloon: City Considers it Key…

May 16, 2016
2 min read

You’re told you can market your business for no money on social media. (In this collection, we have a link to a video that says that.) So you want to get started. Start here: Your Essential Social Media Checklist Replace “actor” with your industry and go through the “essential social media checklist… (that) will help you create social media accounts that more clearly reflect who you are, help grow your fan base, and build lasting industry relationships.” Now learn these: Social Media Acronyms That All Marketers Should Know (The) comprehensive list of the latest social media acronyms will help you survive your…

May 12, 2016
2 min read

These weekly collections of how-to articles are intended to improve customer service in your small business or destination. But it may be rockin’ already! Your shop may be known far and wide for its exceptional customer service. Have you ever thought “is it too friendly?” We start with that question. When Customer Service Gets Too Friendly How familiar should the relationship between customer and server be? Kim Knight considers the issue. Transform Your Customer Service And Customer Experience In 12 Steps The first part of simplifying customer service and customer experience transformation is to have a list. Here’s such a…

May 2, 2016
3 min read

As the 2016 presidential election season progresses, heated debates will ensue from cable news to the kitchen table. While partisan politics may get divisive, there’s one thing that anyone—blue, red or purple—can get behind this year: the power of travel in America. That’s why, as part of National Travel and Tourism Week (NTTW) 2016, May 1-7, our industry is campaigning for travel, and encouraging everyone to join us in supporting “Travel ’16.” Figuratively speaking, travel is the perfect presidential candidate: it’s a job creator, it’s pro-family and it’s good for our health. Here’s why: the $2.1 trillion travel industry supports…

April 21, 2016
3 min read

March 25, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Virtual Reality: A New Reality for Meetings and Destinations Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Meet Lee County Visitor & Convention Bureau’s Resident Artist The Lee County Visitor & Convention Bureau (VCB) introduced its first Resident Artist Program, an initiative aimed to give local photographers / videographers an opportunity to connect…

May 26, 2014
3 min read

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out of it. I’m not in politics.’ A few of the glancing looks from others at the table communicated that we were thinking the same thing, “Oh yes you are like it or not!” (And you’d better engage now or you may find yourself in a place you aren’t going to like!) I thought going from a DMO to an attraction I would find…

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Customer Service – The New Selling; 6 other reads and 40 tips

Tourism Best Practices – Virtual Reality, Sports and Hot Air Balloons

Customer Service – Can It Be TOO Friendly?

Why Back To You Marketing is “Voting Travel” in 2016

Top Customer Service Reads Week of April 18

Tourism Best Practices – Week of March 21

The Fifth P of Destination Marketing