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Tourism Best Practices – Event Marketing and Destination Development

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week we share many examples of how DMOs are engaging and even taking the lead in destination management including the the development of attractions. Also this week, more examples of visitor-drawing events managed by DMOs. As Virginia Beach Becomes a Destination for Sports Events, City Studies Where to Build New Field House As part of the effort to boost the city’s sports-tourism market, (the CVB has) launched… 

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Email Marketing – 18 Tips and 7 Mistakes to Avoid

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still not convinced? Look at these 37 Email Marketing Stats Will Make Your Rethink Your Strategy So now, let’s get your email rocking! 3 Steps to Building a Successful Email Marketing Campaign The three stages you will have to go through to catch a prospects attention via their email. Deborah Lippmann’s Six… 

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Tourism Best Practices – Week of October 10

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week, events and wayfinding signage make up the bulk of the best practices: Fall Into Art: Artists Open Studios for Annual Fall Tour CVB sponsors Iowa’s oldest and largest art studio tour. Vintage Car Show Joins Scarecrow Fest Lineup St. Charles CVB presents the 31st annual Scarecrow Festival. New Signs Meant to Unify Downtown Paducah and Lower Town CVB leads implementation of way finding signage program in… 

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Social Media – Best Reads Week of October 10

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 31 tips. 7 Simple Social Media Marketing Improvements Here are seven things you can do with your social media that will make your efforts more efficient and effective. Tips On Building Customer Loyalty Through Social Media Social media holds the power to empower clients and strengthen your customer base. Here are some tips that can help you acquire customer loyalty through social media.… 

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Email Marketing – Best Reads Week of October 10

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email rocking! Top 5 Tips for Effective Email Marketing Using this year’s Dotmailer winners as inspiration, (the author) has put together five tips to increase the effectiveness of your email marketing. How Brands Can Build Better Email Marketing from the Rubble of a Brick & Mortar Jason… 

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Customer Service – Best Reads Week of October 10

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. The Top Customer Service Trends… 

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Social Media – Best Reads week of September 26

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 33 tips. 5 Ways To Make Social Media Work For The B2B Sales Industry If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage. Here’s What Every Solopreneur Should Know about… 

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Email Marketing – Best Reads week of September 26

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Check out these recent headlines: Email Marketing Is Alive And Doing Better Than Ever (A couple good tips included too.) What’s The ROI of Email? (Answer: 122%) Now, on to the tips to better your emails and campaigns… Email Marketing Tips for Small Business The ability to reach… 

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Tourism Best Practices – Events, Events, Events

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week is chalked full of examples of successful events managed by CVBs to drive tourism. Swimmers Getting Ready for Open Water Event The South Padre Island Convention & Visitors Bureau and Open Water Planet, an open water event production company, have teamed up to host the first South Padre Island Open Water Festival. Chalk It Up: Downtown Janesville Event to Feature National Artist Art Infusion is the… 

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