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Tourism Best Practices – Visitor Centers and Power of a Lapel Pin

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. After reading this first story, every tourism professional will be giving away their lapel pins… Mayor Gives Own Lapel Pin to Random Cruise Ship Visitor, Gets Long Letter A mayor’s passing personal gift to a random visitor resulted in effusive thanks and the promise of a return visit. Read the positive story and watch the video – What a Cruise Ship Means to Muskegon A couple CVBs getting new… 

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Social Media – Golden Rules, Advertising and What’s Ahead

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the 10 Golden Rules for Social Media Managers and Marketers can help. Now that you’re content is improving, improve the size of your following: 5 Quick and Easy Ways to Double Your Social Media Following With these five tips, you can work on doubling the size of your social media following, without ever sacrificing the quality of your audience. 5 Ways to Get More LinkedIn Leads With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure… 

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A Small Business is Like Running a Half-Marathon

  • 4 min read

I recently completed a half-marathon. It was my, I don’t know, ninth or tenth half marathon. This one was special as it was the first one after a long time off due to an injury. (Hamstring.) During my drive home, partially in the beautiful Flint Hills of Kansas, I reflected on the event and the training up to the event. I found there were many similarities to the training for and running of the half-marathon and the starting and operating of a small business. Please allow me to share. It’s a marathon, not a sprint. This cliché is used frequently in many settings.… 

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Customer Service – Best Reads Week of June 20

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Multiple good reads on improving customer service. We start with Stop Training… 

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Email Marketing – Best Reads Week of June 20

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) You have your Constant Contact subscription and you’re sending emails. Here’s 23 Hacks To Optimize Your Email Marketing Campaign Converting leads require you to optimize and improve your emails so that readers open them and also click through on them. Here are some useful ways in which you can fully… 

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Tourism Best Practices – Week of June 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. While some debate whether DMOs should be engaged in event management, some communities show that the tourism office managing festivals can be effective: PolkaFest Looks To A New Generation To Keep Traditions Alive Organized by St. Mary’s Byzantine Catholic Church and the Convention and Visitors Bureau, the event draws thousands to Cambria City each year. Orange Barrel Art Project Extended The project, created by the Stevens Point Area Convention… 

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Tourism Best Practices – Week of May 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: Smith Center Plans Fundraiser for ‘Home on the Range’ Documentary The CVB/Economic Development office brings a movie star with ties to Kansas to community to help raise money for a documentary on the “Home on the Range” cabin. Greater Palm Springs Convention Visitors Bureau’s “Find Your Own Oasis” Summer Campaign ‘Visitor’s Playbook’ to Provide Free Online Listing for Battle at Bristol Activities Visitor’s Bureau Installs Kiosk in Downtown… 

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Customer Service – Best Reads Week of May 30

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Multiple good reads on improving customer service. We start with brand… 

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Customer Service – What Ever Happened To It?

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So to start this week’s collection of customer service reads, Ellen Gillette… 

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