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Email Marketing – 13 Metrics and 30 Tips, Best Practices

May 24, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Reasons Why Email Marketing Is A Must 11 incredible reasons why your business needs to start sending emails. There’s also these 7 Superpowers That Make Email Marketing Successful The movie “Guardians of the Galaxy” got the author thinking about email marketing’s “superpowers”!…

May 23, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So with so much at stake, let’s improve your customer service!…

May 22, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Memphis CVB Using BBQ Contest To Promote Tourism The Memphis CVB is launching the “Memphis Barbecue Challenge”. The contest is simple. Go to your favorite barbecue joint, take a picture, and post it on Instagram with the hashtag #MemphisBBQChallenge. New Program Encourages Visitors To Become Louisville #LandmarkLovers Visitors can pick up a special pass that can be validated at each of the National Landmark Sites (in Louisville)…

May 19, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Another benefit? Email Marketing Done Right Can Help You Beat Your Audiences’ Trust Issues So you’re ready to get started? Great! Here’s How to Successfully Get Started with Email Marketing 3…

May 19, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level, improve your efforts, increase engagement, and perhaps, even set up an ad. To start, know who is on social media, when they use it, what they’re looking for. The Nielsen Social Media Report provides these insights, rich data and much more. 11 Ideas For Starting To Build Your Brand’s Social Media Presence Forbes Agency Council members – experts in marketing, advertising, branding and other specialities – offer their…

May 18, 2017
2 min read

May 18, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week, oldies but goodies. Partnerships: ND Native Tourism Alliance Promotes Tourism in Indian Country North Dakota’s tribes are targeting a worldwide market with a joint tourism initiative that includes strategically packaged amenities and the types of hands-on activities craved by today’s travelers. Tourism Functions of Several Groups to be Handled by Lethbridge Destination Management Organization The partnership combines three existing tourism organizations into one new identity. A…

May 11, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5) Similarly, Email Named The Most Cost-Effective Way For Acquiring Customers, Again So if you’re convinced now to engage your marketing through email, 3 ‘Must-Haves’ For Great Email Campaigns With the…

May 10, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level, improve your efforts, increase engagement, and perhaps, even set up an ad. We start with these simple 10 Tips to Turbocharge Your Social Media Marketing Ignore that it was written for law firms. These 10 apply to any industry. How to Encourage Brand Engagement on Social Media To reach a considerable amount of people, you must utilize the finest marketing tactics to drive online exposure. The article above…

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Email Marketing – 13 Metrics and 30 Tips, Best Practices

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Customer Service – 4 Reads with 5 Tips to Improve Your CX

Tourism Best Practices – Oldies But Goodies

Email Marketing – 3 Must-Haves and 16 Tips to Improve Campaigns