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Customer Service – The Ultimate Guide and Business Example

February 13, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Frankly, this may be…

February 9, 2017
3 min read

When I speak, invariably, one of the first questions I am asked is “how many times should I post, tweet, send and email…” whatever we may be discussing at the time. The short answer is frequently. To help with many of the marketing programs you should be updating or checking regularly, we’ve prepared this handy-dandy list. Brand – Yes, you should monitor your brand. What are people saying about you? Set up Google Alerts to monitor your store name, attraction or destination. You’ll get an email daily. Will only take 2-3 minutes to peruse the headlines if there are any.…

February 8, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Want to see an even higher return? 200% click-thru rates? Video. See #2 on this article of marketing trends. Let’s help improve your techniques and campaigns… 5 Effective Email Marketing Techniques Backed By Data Many brands will invest time and resources in creating social media marketing campaigns, but will largely…

February 7, 2017
2 min read

The trends and predictions for where social media will head in 2017 keep coming. Our last few compilations have had some of those trends. You can find those HERE and HERE. Here’s a few more gazes into the crystal ball: 4 Social Media Marketing Trends That Will Dominate 2017 6 Hot Trends for Social Media in 2017 Top 10 Trends on Social Media in 2017 Specific to Instagram, Social Media Examiner has 8 Instagram Marketing Predictions for 2017 From the Pros As to helpful articles to improve your practices… 7 Essential Social Media Tools For Small Business Is Your Social Media…

February 6, 2017
2 min read

January 31, 2017
2 min read

A lot of trends and predictions for where social media will head in 2017. Our last few compilations have had some of those trends. You can find those HERE and HERE. Social Media Examiner collected these 19 Facebook Marketing Predictions for 2017 From the Pros SiteProNews says these are The Hottest Social Media Trends of 2017 If you are in the midst of creating your social strategy for the New Year and are in search of the latest social media insights, look no further. Here are four of the biggest occurrences to take place on social in 2017. Trying to drive website…

January 26, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Scholarship Offered to Attendees of Agri/Eco-tourism Workshop Have to appreciate a DMO that values continuing education so much that they fund the registration fees of partners’ attendance. Good job North Platte! ‘Local Legends’ touted by Alton CVB Travel guide to feature “Local Legends,” who he described ad visionaries, entrepreneurs and artists. The Legends were recognized at annual tourism summit. Crookston CVB with Parks and Rec – Sports…

January 25, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Consider these six reasons Why You Should Use Email Marketing to Grow Your Business So now let’s improve what you’re doing: 5 Email Marketing Best Practices For The New Year As we enter the New Year determined to fulfil our resolutions, we thought that now was the…

January 24, 2017
2 min read

A lot of trends and predictions for where social media will head in 2017. Our last two compilations have had some of those trends. You can find those HERE and HERE. Social Media Examiner collected these 19 Facebook Marketing Predictions for 2017 From the Pros Ryan Holmes suggests these How Companies Will Use Social Media In 2017 in this Hootsuite blog. Here is a useful Social Media Cheat Sheet for 2017 Sizing guide, best time to post, the infographic has all kinds of helpful nuggets of wisdom. Still trying to set goals for your social media? Alfred Lua suggests these 9 Social…

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Customer Service – The Ultimate Guide and Business Example

Email Marketing – 40 Tips to Improve Your Campaigns

Tourism Best Practices – Week of January 23

Email Marketing – 12 Tips, 4 Fixes and February’s Plan