The Fifth P of Destination Marketing
A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out of it. I’m not in politics.’ A few of the glancing looks from others at the table communicated that we were thinking the same thing, “Oh yes you are like it or not!” (And you’d better engage now or you may find yourself in a place you aren’t going to like!) I thought going from a DMO to an attraction I would find…