economic development - Back To You Marketing

Email Marketing – 11 Tips and How Email is Like Elections

May 11, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Wait! You’re not utilizing email in your marketing? Huffington Post recommends email as one of 3 Places to Put Your Marketing Dollars Instead of Social Media Social media ROI isn’t close to the effectiveness of email marketing. Period. To help with your campaigns… 6 Email Marketing Challenges And How To Overcome Them Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each. 5 Ways a Patient E-newsletter Will Make Your…

May 10, 2016
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices: ‘D-Rover’ Mobile Visitor Center Unveiled in Detroit A black and white van with a big yellow stripe will be at upcoming metro Detroit events this year as a mobile beacon for things to do here. Second story on the D-Rover. Could Airborne Cable Car Boost Chicago Tourism? Imagine sitting in a sleek, modern-day cable car zipping over the Chicago River to Navy Pier, perhaps even Millennium Park. Columbia State, Visitors Bureau…

May 9, 2016
2 min read

As they say, “why recreate the wheel?” and when it comes to social media practices, it’s okay to watch popular or successful accounts, see what they’re doing and try to emulate. If you truly struggle with your campaigns, take a look at these first two articles to learn how you might “do” social media better: 20 Popular Social Media Sites Right Now (The article) profiled 20 most popular social media websites so you can now make informed marketing decisions. 5 Trends from Social Media Marketing World 2016 Here are five of the biggest trends discussed at Social Media Marketing World.…

May 5, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

May 5, 2016
3 min read

As I started with the Norman, OK CVB, one of the first “issues” I faced was our local Bob Woodward. Remember the reporter that broke the Watergate story? Each community has a reporter looking for their Pulitzer! I had mine. She wanted everything and quoted the Open Records Act as easily as her kid’s names and birth dates. Colleagues offered suggestions: 1. Make public notice your meetings and make all of your records available for public review. If reporters want to come to your meetings, welcome them! You can help educate them. The only thing you shouldn’t open are personnel…

May 4, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 15 fixes to help with the success of your campaigns and how to measure your success: 5 Practical Tips to Improve Your Email Marketing Campaign Here are five practical tips that help you get more subscribers as well as increase your engagement. Spring Sending: Time for a Fresh Start A few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. (And remember … given all that your email…

May 3, 2016
3 min read

It’s National Travel and Tourism Week in the United States. A week to spotlight the 15.1M jobs and $2.1T the industry generates for the U.S. economy. What a better week for our largest collection of Tourism Best Practices. These are innovative programs tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing to increase visitation in their destinations. We start outside the U.S. You’ve heard of multi-city or multi-county collaborations. How about multi-nation? Report: Jamaica, Cuba and the Dominican Republic to Forge Multi-Destination Arrangement Efforts to boost cooperation between Jamaica and Cuba in the area…

May 2, 2016
3 min read

As the 2016 presidential election season progresses, heated debates will ensue from cable news to the kitchen table. While partisan politics may get divisive, there’s one thing that anyone—blue, red or purple—can get behind this year: the power of travel in America. That’s why, as part of National Travel and Tourism Week (NTTW) 2016, May 1-7, our industry is campaigning for travel, and encouraging everyone to join us in supporting “Travel ’16.” Figuratively speaking, travel is the perfect presidential candidate: it’s a job creator, it’s pro-family and it’s good for our health. Here’s why: the $2.1 trillion travel industry supports…

April 28, 2016
3 min read

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Email Marketing – 11 Tips and How Email is Like Elections

Tourism Best Practices – Detroit Mobile VC, Chicago Cable Car and more

Customer Service – Lessons from Big Brands; 5 Metrics

Dealing With Woodward

Why Back To You Marketing is “Voting Travel” in 2016