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Social Media – Strategy Development, Management Tools and 29 Tips

August 16, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Have you developed a strategy? How to Brilliantly Craft Your Next Social Media Campaign With some planning and preparation, your next social media campaign can run without any hiccups. 10 Ways to Create an Engaging Social Media Presence To stand out online, companies need to create an engaging social presence. The article above looks at 10 ways to create a compelling social presence online. Specifically for Facebook, How to Grow Your Facebook Following: A 6-Step Plan…

August 9, 2017
2 min read

You’re not completely naive. You know about social media. It’s probably how you found this blog post. But REALLY, What Is Social Media and How Did It Grow So Quickly? James Carson with a well written essay. Now that we know the history of social media, where is it going? The Future of Social Media Is Here: These Are the Trends You Need to Know Hubspot projects five major trends that are defining the next wave of social media. So maximize your social media marketing today and in the next wave with these Social Media Strategy: Best Practices It’s time to…

August 2, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? First, get your mind blown by the Conversation Prism 5.0! This infogram shows social is far beyond Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and YouTube! Alright, to strategy… Know that social media is not about traffic or revenue! Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue A wonderful (albeit long) read with strategies about how social media is for branding and…

August 1, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? Implement these 6 Ways to…

July 26, 2017
3 min read

“We do the reading for you.” Here’s the top 9 reads on social media this week: To Master Social Media, You Need These 15 Skills A fascinating new list of the 15 social-media skills or competencies that sit at the top of employers’ lists. The 3 Biggest Challenges Facing Social Marketers in 2017 The article above has the three biggest challenges social marketers are facing right now, according to social marketers themselves. 5 Ways to Get Your ROI With Your Company’s Social Media Take these key factors into account as you build your social media presence to optimize your brand…

July 19, 2017
3 min read

We hear so much about the need to be on social media. 2 billion people on Facebook alone! But what are the real benefits of your brand being on social media? That, 42 tips and ideas to improve your posts, and the metrics you should be following. Top 4 Benefits of Social Media for Your Business If you’re still trying to convince yourself (or someone else) that social media is important, the article above has some of the other benefits of social media that you need to know. Now to your strategies and practices… 3 Pieces Of Social Media Advice…

July 13, 2017
3 min read

With all the focus on Facebook, Twitter is often the forgotten social media outlet. More recently, Facebook and Instagram accounts are connected to Twitter so we “don’t forget to tweet.” (We believe that’s a bad idea. We wrote about why you should disconnect your accounts.) With a little attention and care, you can get more followers and increase engagement on Twitter exposing your destination or business, and attracting more customers. People also won’t SMH at your cryptic tweets from Facebook. Here are eight tips and tricks to improve your Twitter marketing. Try to make your tweets informative, useful, or funny.…

July 12, 2017
2 min read

What is all this social media about? Reality stars and their lives? GIFs? For business, is it sales, sales, sales? Are you only watching the likes and shares? Missing out on the relationships and connections? Kevin O’Keefe reminds us Social Media is More About Connections Than The Information and Likes Now, which platform? Huffington Post breaks them down: Social Media for Small Business: Which Platforms are Right for You Not sure where to start with social media for your small business? Don’t fret, here is a simple breakdown of the most popular platforms and how your small business can maximize…

June 29, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with the idea Google Plus is still relevant. (Yeah. It blew our mind too!) Why Google Plus is Your Most Important Social Media Platform The reason Google Plus is so damn useful is because Google… 5 Lessons from The Top Retail Brands on Social Media The strategies that top retail brands use on social media to gain engagement offer valuable takeaways for any brand that aspires to…

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