hospitality - Back To You Marketing

Should You Build Your Own Website?

July 27, 2017
4 min read

It’s estimated nearly 35% of small businesses do not have a website. 35% of businesses are giving up being found. 40,000 searches are performed on Google PER SECOND! That’s 3.5 billion missed opportunities for a new customer to find your business. (Noted that not all 3.5 billion searches will be for a “vet in Norman, OK” or your business.) By not showing up in the search engines or on the internet at all, customers can’t find you, and you lose credibility. You’re working hard to develop a strong reputation and build a client base. Don’t blow it with no website.…

July 27, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Want more? Study Finds That Email is Marketers’ Best Bet for Digital ROI and Study: 66% of Marketers Say Email is Most Effective Holiday Marketing Channel Those facts not enough? How about these 119 Facts About Email Marketing Check out an infographic for data on unsubscribe rates, automation, personalization, case studies, and other email-related facts and figures.…

July 26, 2017
3 min read

“We do the reading for you.” Here’s the top 9 reads on social media this week: To Master Social Media, You Need These 15 Skills A fascinating new list of the 15 social-media skills or competencies that sit at the top of employers’ lists. The 3 Biggest Challenges Facing Social Marketers in 2017 The article above has the three biggest challenges social marketers are facing right now, according to social marketers themselves. 5 Ways to Get Your ROI With Your Company’s Social Media Take these key factors into account as you build your social media presence to optimize your brand…

July 25, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? First Stop Doing These 4 Customer…

July 24, 2017
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.We start with technology… Lufkin Convention & Visitors Bureau Unveils New Promotional Video The Emporia Convention and Visitors Bureau’s New Website is Providing an Easier Way to Plan Activities in the Emporia Area Special events that draw visitors? The Alton IL CVB plans Family-Oriented Vacation Promotion for July 28 to Aug. 6 And La Porte County MI plans Taco Wars Finally, partnerships as destination marketing organizations come together to attract…

July 20, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) With those strong numbers in support of email marketing, use these tips to start, revive, or improve your campaigns. The 5 Golden Rules of Email Marketing Email marketing can be a great marketing strategy to build a long-lasting relationship with a customer. Want to send emails that deliver success every time? Read the five…

July 19, 2017
3 min read

We hear so much about the need to be on social media. 2 billion people on Facebook alone! But what are the real benefits of your brand being on social media? That, 42 tips and ideas to improve your posts, and the metrics you should be following. Top 4 Benefits of Social Media for Your Business If you’re still trying to convince yourself (or someone else) that social media is important, the article above has some of the other benefits of social media that you need to know. Now to your strategies and practices… 3 Pieces Of Social Media Advice…

July 17, 2017
2 min read

July 17, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. City Island Included in ‘Island Hopping’ Promotion NYC & Company launched a new campaign called Island Hopping, highlighting the exciting features found on the six smaller islands within the city. ‘Quincy Off the Record’ a Great Promotional Tool Quincy (IL) CVB begins “Quincy Off the Record: The Famous and Infamous 13”. The campaign brings to light people, incidents and items with a tie to the region. More events…

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Should You Build Your Own Website?

Email Marketing – 119 Facts and 40-Plus Tips and Helps

Tourism Best Practices – Technology, Events and Partnerships

Email Marketing – 36 Tips, How Tos and Rules

Customer Service – 13 Tips and the 9 Deadly Sins

Tourism Best Practices – Campaigns, Events and World’s Best Websites