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Tourism Best Practices – Week of October 30

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Vegas Rebranding Shows Difficulty of Messaging After Tragedy Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing… 

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Social Media – Top Reads Week of October 23

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs After chatting with hundreds of businesses, we’ve dwindled it down to eight super important social media tips that businesses and entrepreneurs should consider on their way to social media success. 7 Tips for Service-Based Business Owners to Crush it on Social Media Kelsey Humphreys chats with Jasmine Star about her journey and her advice on how service-based business owners to build a winning personal brand using social… 

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Customer Service – Best Reads Week of October 23

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer is King: 11 Business Tips From Safaricom Customer Operations Director Jannet Atika, Director of Customer Operations at Safaricom lets you in on some of the methods to ensure your customer service is top notch and the clients keep coming back. Take a Page from These Fortune 500 Companies to Improve Your Customer Service Observing how some of the biggest companies in the world provide first-rate customer service can help your business reach new heights. 3 Leading B2B… 

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Tourism Best Practices – Week of October 23

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Visit Philly: 5 Ways It Crushes Tourism Market With Content Philadelphia is simply doing a great job with tourism. Not only a great job, but also the best job. Visit Philadelphia is not only a blog, but it’s also a team of experts that write about wonderful engaging destination content about Philly, the City of Brotherly Love. The article above has five reasons they are so good at what… 

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Customer Service – Best Reads Week of October 16

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Bad Customer Service: How to Send Your Customers to Your Competitors If you want to attract and retain customers, give them good customer service. Otherwise, they’ll let your competitors give it a try. Your Customer Service Isn’t As Good As You Think It Is We cannot determine if we are providing good customer service. Only our customers can. The customer is the judge and jury when it comes to rating our customer service. It is the customers’ perceptions… 

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Tourism Best Practices – Week of October 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Hays Kansas CVB, Kiwanis Work to Revive Trips to Historic Fort Hays Love partnerships! This is the first we’ve seen where the DMO teams with a local service club. Henry County (GA) CVB to Premiere New Videos at Pizza Party Unique way to include the community in your marketing! Sunshine Summit “Mega FAM” Tour Held in Daytona Beach The Daytona Beach (FL) CVB staff getting back to work… 

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Twitter Basics – The 11 Essentials to Tweeting

  • 3 min read

Twitter has seen a resurgence of late. The President’s Tweet storms have helped bring attention to the social media outlet. Also the recent news that tweets will expand to 280 characters has excited the edit-challenged. Surprisingly, many are still not on Twitter. “I just don’t get it.” Okay. As lovers of Twitter, we’re going to help you “get it.” The first step is to understand the speak. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network. Tweet:A 140-character message… 

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Social Media – Top Reads Week of October 9

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 10 Factors That Will Make Your Social Media Marketing Campaign Profitable Social media’s most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. Jayson DeMers explores what, exactly, a social media strategy needs to become profitable. Is Your (Lack Of) Social Media Strategy Killing Your Business? There are a handful of essential elements that need to work together for your social media strategy to connect with your target market… 

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Customer Service – Top Reads Week of October 9

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: What If Customer Service Week Could Last All Year? Sustain The Momentum With 8 Power Moves The only thing wrong with National Customer Service Week is that it doesn’t last long enough. So above are eight ways to sustain the central theme of National Customer Service Week. What ‘Modern Family’ Can Teach Us About Customer Service There are similarities between certain Modern Family characters and the general public when it comes to seeking and receiving service from a brand. Great Employees… 

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