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Email Marketing – Best Reads Week of October 10

  • 3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So let’s get your email rocking! Top 5 Tips for Effective Email Marketing Using this year’s Dotmailer winners as inspiration, (the author) has put together five tips to increase the effectiveness of your email marketing. How Brands Can Build Better Email Marketing from the Rubble of a Brick & Mortar Jason… 

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Customer Service – Best Reads Week of October 10

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. The Top Customer Service Trends… 

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Tourism Best Practices – Visitor Centers, Events and Geo Caching

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week is chalked full of examples of successful events managed by CVBs to drive tourism. Sandusky Co. Visitors Bureau Kicks off Barn Painting Project Last spring, the Sandusky County Convention & Visitors Bureau sponsored a historic barn mural painting project and the residents of Sandusky County were encouraged to submit their barns for consideration. After months of review and artwork designing the painting of the first barn mural… 

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Social Media – Best Reads week of September 26

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 33 tips. 5 Ways To Make Social Media Work For The B2B Sales Industry If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage. Here’s What Every Solopreneur Should Know about… 

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Email Marketing – Best Reads week of September 26

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Check out these recent headlines: Email Marketing Is Alive And Doing Better Than Ever (A couple good tips included too.) What’s The ROI of Email? (Answer: 122%) Now, on to the tips to better your emails and campaigns… Email Marketing Tips for Small Business The ability to reach… 

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Customer Service – Best Reads week of September 26

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. How? Just Ask Your Customers.… 

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Tourism Best Practices – Events, Events, Events

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week is chalked full of examples of successful events managed by CVBs to drive tourism. Swimmers Getting Ready for Open Water Event The South Padre Island Convention & Visitors Bureau and Open Water Planet, an open water event production company, have teamed up to host the first South Padre Island Open Water Festival. Chalk It Up: Downtown Janesville Event to Feature National Artist Art Infusion is the… 

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Email Marketing – The Future Is Here and 22 Other Tips

  • 3 min read

Does your email marketing consist of drafting a sales pitch and “blasting” it out to everyone in your database? Those days are over. Today’s email marketing strategy is about personalization and segmentation and the practices are going to change even more so in the future. Actually, the future of email marketing is already here. Columnist Len Shneyder shares the landscape of email marketing is about to change dramatically, even if we don’t realize it yet. He points us down the path ahead. Now, on to the tips to better your emails and campaigns… 5 Ways to Create Winning Holiday Email… 

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Customer Service – Actually, Customer “Experience” and 17 Tips to Improve It

  • 3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, first, perhaps we… 

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