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5 Questions to Ask Before You Get In The Game

March 24, 2016
3 min read

Indicators and research show stable growth and longevity in the sports event industry, an industry that has been resilient at a time when other markets are showing signs of decline. – National Association of Sports Commissions So when the motorcoaches aren’t coming by as much, its harder to get your message to the leisure traveler through all the clutter, and the local banquet hall just isn’t attracting the conferences, where to turn? Sports Marketing. If you’re looking to “get in the game” – the sports marketing game – it’s not as simple as hanging a ‘For Use’ sign on the…

March 21, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

March 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing is right? This week more than 2 dozen tips and tools but Huffington Post first asks Is Social Media Marketing Still Relevant? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance. 10 Checklist Points Before Engaging in Social Media Marketing Find your way to the end of these ten points and see whether…

March 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – HBR published an article outlining how convention centers and DMOs are presenting a united front. Also spotlighted, some marketing aids for CVB… Presenting a United Front Throughout the overall meeting process, it is important for convention services managers (CSMs) at hotels, convention centers and convention and visitors bureaus (CVBs) to work together to ensure their clients feel all three areas…

March 8, 2016
3 min read

Paraphrase Einstein and one could say ‘most people say that it is the intellect which makes a great destination marketing professional.’ They are wrong: it is character.’ Politicians, corporate executives, movie stars, athletes… are all having their character questioned now a days. That’s probably why a speaker at Rotary spoke on his character initiatives. My devotions had a three part series on character. And our minister shared the original lesson on character. We’re scrutinized often and we should be – we work with tax dollars. We can create the best ad, attract the largest conference ever, or get that travel…

March 7, 2016
3 min read

March 2, 2016
4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take…

February 29, 2016
2 min read

February 16, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing a Tourism Destination in a Technology-Driven World Tourism isn’t immune to all of the new technology that continues to evolve. Lausanne Tourism & Convention Bureau Set to Relaunch Transport Card Lausanne Tourism & Convention Bureau, has announced the relaunch of its transport card, with the addition of discounted entry to eight new museums and attractions. Macon-Bibb County Invests More Than $50 million in Tourism “We draw on…

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5 Questions to Ask Before You Get In The Game

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More Important Than Marketing, PR or Sales Skills

Top Customer Service Reads for Week of March 7

Top Customer Service Reads for the week of February 29

Tourism Best Practices – Week of February 15