Tourism Best Practices – Week of January 8
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Boards Used New Platforms to Woo Connected Travelers in 2017 Tourism boards have their critics who say destinations don’t drive as much innovation as other travel sectors. But destination marketers are increasingly proving their naysayers wrong, and in some cases they are changing the tech landscape in their communities. Towns Drum Up Tourism Through Creative Corridor Route A collaborative marketing effort by 10 organizations in five mountain…