Want to drive traffic, build your brand and email data base, and increase conversions? Consider using landing pages within your website. Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages. Landing pages are built to drive traffic for a specific marketing campaign goal. They lead customers to a specific product, service, or offer, and encourages them to take action. Landing pages benefit your business because more conversions typically lead…