Michigan - Back To You Marketing

Tourism Best Practices – Week of June 17

June 17, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Alpharetta Welcomes Visitors With ‘Summer Eats And Treats’ The campaign showcases some of the Georgia city’s attractions and cuisine. Empire State Building Visitors Will Soon Get Personalized Travel Tips for Their Best NYC Vacation Ever An exhibit, in partnership with NYC and Company, asks travelers about their interests and length of stay before…

March 25, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Jamaica Tourism Is Ramping Up Its Digital Push New marketing director to be aggressive using digital platforms to promote the destination. How can your DMO tackle the digitalization of marketing activities? PhocusWire interviews Reinhard Lanner, chief digital officer for the Austrian National Tourist Office. Watch the video HERE. But don’t forget good ‘ole networking and…

December 17, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Columbia County (GA) CVB Launches New Promo Video Targeting Future Cyber Families VISIT FLORIDA, JetBlue Team Up To Boost Tourism Digital (CO) Advertising To Play Greater Role In Marketing Durango Love, love, LOVE how these four DMOs are leading in the continued development of the destination: Holland (MI) CVB Enhances Park With ‘Wizard…

April 30, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to…

April 23, 2018
1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Visitor Centers much of the talk this week… Hannibal (MO) with a riverboat theme design. Springfield (IL) to utilize old law office for visitor center. Putnam (WV) to go mobile with their visitor center. In marketing strategy… Detroit Launches New Restaurant-Focused YouTube Show Palm Springs looks to wellness initiatives to draw visitors. They are the first domestic destination to join Wellness Tourism Association Wayfinding project approved in Roanoke…

November 27, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Tourism Tool Available to Keweenaw (MI) Businesses Copper County Certified is a program to get people who work in the service industry all on the same page, so that the tourist is left with a good impression of the Keweenaw, and naturally would want to come back and explore even more on their next visit. Charleston Debuting Shop Local Campaign A campaign, backed by the Charleston CVB, and…

September 5, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVB sponsors Marshall Artist Series The year-long series in Huntington, West Virginia, features live music, film, comedy, and musicals. CVB attracts US-27 Heritage Tour Alpena, Michigan, one of the stops on the tour. $100,000 in Tourism Marketing and Promotions Grants Now Available The past two years, Visit Tillamook Coast (Oregon) has awarded a total of $200,000 in marketing and promotions grants. Projects range from digital marketing campaigns, rack…

July 31, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Events draw visitors. In North Carolina and Michigan, it’s boat events that draw visitors. Dragon Boat Festival Saturday on High Rock Lake Great Lakes Grand Prix Brings Thrilling Powerboat Races to Michigan City’s Shore Boat rides are one of the many activities offered during Kid’Cation, a program of the Alton, IL, CVB. It’s a twist on the ‘be a tourist in your hometown’ promotion. Hats off to the…

Tourism Best Practices – Week of November 27

Tourism Best Practices – Brand Management and Other Programs

Tourism Best Practices – Boat Races, Tijuana Road Show and Partnerships