Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination marketing isn’t just placing ads. It’s developing the product. Examples of DMOs leading destination development: Hot, Sizzling Pickleball’s a Hit on Facebook A Florida CVB’s Facebook promotion leads to commissioners’ decision to move ahead with a sports park suitable for regional and national tournament play in a variety of sports. Tourism Leaders Propose Building New Concert Hall The Brown County (IN) CVB leads vision and discussion of a…