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Social Media – Best Reads Week of December 4

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception. Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media Be careful young padawan, as Brandon says in the article above, “you have to understand your… 

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Social Media – Best Reads Week of November 27

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Social Media Strategy: It’s More Than Just Posting Giving your social media accounts a little more attention on a daily basis will help your event business tremendously once you know exactly what to look for each day. 28 Social Media Marketing Tips: The Expert Roundup Want results when marketing on social media? Check out these tips gathered from social media stars around the web. 17 B2B Social Media Campaigns to Learn from in 2017 Highlighting the best B2B… 

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Social Media – Best Reads Week of November 13

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Tips for Running Your Company’s Social Media Program The author summarizes his chat with two of (his) savviest social media friends in order to get their thoughts on the basics of establishing a social media program for your business. 10 Most Common Facebook Mistakes We’ve compiled 10 of the most common Facebook mistakes.  Correct these and relieve yourself of the social media frustrations. 4 Tools to Simplify Your Twitter Marketing Want to streamline your Twitter workflow and… 

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Tourism Best Practices – Week of November 13

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional… 

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Social Media – Best Reads Week of November 6

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Scary Good Social Media Tricks 5 scary good social media tricks that you can start using right now. 7 Ways To Rescue A Stagnant Social Media Campaign Is your follower count remaining stagnant, or even worse, declining. So what can you do in this situation? How can you rescue a stagnant social media campaign? Using Hashtags on Instagram Hashtags are a simple, effective and FREE way to reach more of the people or potential customers who might be interested in your… 

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Social Media – Best Reads Week of October 30

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 7 Social Media Campaign Ideas to Steal from Top Businesses Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention. 5 Common Mistakes You Should Avoid When Posting on Social Media To help you create social media content that performs well, make sure to avoid the following five mistakes spotlighted in the slideshow above. 3 Ways to Promote a Local Business on Facebook Are you marketing a… 

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Social Media – Top Reads Week of October 23

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs After chatting with hundreds of businesses, we’ve dwindled it down to eight super important social media tips that businesses and entrepreneurs should consider on their way to social media success. 7 Tips for Service-Based Business Owners to Crush it on Social Media Kelsey Humphreys chats with Jasmine Star about her journey and her advice on how service-based business owners to build a winning personal brand using social… 

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Social Media – Top Reads Week of October 16

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Easy 7 Step Formula for Social Media Success The steps to successfully harness social media for marketing are not hard to master. The above article has seven steps to follow for social media success. How to Create an Effective Social Media Strategy Every company can leverage social media marketing to increase brand awareness, customer engagement, and sales. The above article has a seven-step process to success. How 3 Serious Brands Engage Humanly on Social Media The author chose three Content… 

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Social Media – Top Reads Week of October 9

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 10 Factors That Will Make Your Social Media Marketing Campaign Profitable Social media’s most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. Jayson DeMers explores what, exactly, a social media strategy needs to become profitable. Is Your (Lack Of) Social Media Strategy Killing Your Business? There are a handful of essential elements that need to work together for your social media strategy to connect with your target market… 

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