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Customer Service – 8 Screwups and 12 Ways to Improve

July 25, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Want to improve your customer service? First Stop Doing These 4 Customer…

July 19, 2017
3 min read

We hear so much about the need to be on social media. 2 billion people on Facebook alone! But what are the real benefits of your brand being on social media? That, 42 tips and ideas to improve your posts, and the metrics you should be following. Top 4 Benefits of Social Media for Your Business If you’re still trying to convince yourself (or someone else) that social media is important, the article above has some of the other benefits of social media that you need to know. Now to your strategies and practices… 3 Pieces Of Social Media Advice…

July 12, 2017
2 min read

What is all this social media about? Reality stars and their lives? GIFs? For business, is it sales, sales, sales? Are you only watching the likes and shares? Missing out on the relationships and connections? Kevin O’Keefe reminds us Social Media is More About Connections Than The Information and Likes Now, which platform? Huffington Post breaks them down: Social Media for Small Business: Which Platforms are Right for You Not sure where to start with social media for your small business? Don’t fret, here is a simple breakdown of the most popular platforms and how your small business can maximize…

June 29, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with the idea Google Plus is still relevant. (Yeah. It blew our mind too!) Why Google Plus is Your Most Important Social Media Platform The reason Google Plus is so damn useful is because Google… 5 Lessons from The Top Retail Brands on Social Media The strategies that top retail brands use on social media to gain engagement offer valuable takeaways for any brand that aspires to…

June 14, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! But is it really helping your business? Can Social Media Marketing Actually Help My Business? Having a social media presence is simply expected of any reputable firm these days. But if you’re still looking for more proof, here are six ways social media can immediately start helping your business. Let’s help improve your social media practices: 8 Effective Ways to Promote Your Business on Social Media Getting started with social media marketing can be intimidating,…

June 7, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level. Here’s new research related to the importance of visuals in your social media, tips to double your results, and examples of what not to do. Visual Content and Social Media Marketing: New Research Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should…

June 2, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? Digital Resources answers Why Does Your Small Business Need Email Marketing? And do you Want to See Higher Marketing ROI? Email Delivers Best Oh, if you want to compare Email to Social Media, Email Knocks Social Out Of The Park, Again Email vs. Social: Which…

May 25, 2017
2 min read

We do the reading for you. Here’s 10 of the best reads this past week on social media. With Many Social Media Options, Small Businesses Need Focus Great summary of social media outlets with the summary: “What (social media) does is give us a sense of credibility and gives our customers confidence in us.” The Basics Of Generating Real Business Value From Social Media Your customers hang out online. That’s where you should be too — engaging and building a relationship with them. Here are some tips to boost your company’s profile and be on the forefront of your potential customers’…

May 4, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Perhaps it’s time to audit your work and create a social media content marketing plan. Reviewing your social media efforts from time to time will help you understand what is working here’s How to Conduct a Social Media Audit A social media audit will help you analyze the impact of your social media tactics. In the article above, you’ll discover how to perform an audit of your social media channels. Hootsuite performed an audit of…

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