sales - Back To You Marketing

Are You Experienced?

June 4, 2016
4 min read

(Originally written in May, 2012, while at the Norman, Okla., CVB.) My Achilles Heel is ice cream. And when I HAVE to drive by a Braum’s Ice Cream and Dairy Story to get to our office, that’s a problem. Every once in a while I cave and drive through. The young gal the other day handed me my peanut butter cup mix and said, “Wow! That looks good!” I retorted, “What? You’ve never had one?” She responded, “No.” And I drove off thinking ‘how in the world can she adequately sell their products if she’s never eaten them!?’ Then I…

June 2, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Multiple good reads on improving customer service. We start with brand…

June 1, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But you’re not attracting new followers. This week among the 6 social media reads, ways to attract followers. Plus trends, changes to Instagram and learning from other’s mistakes: 13 Ways Your Business Can Attract More Social Media Followers Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Social Media Trends to Watch In order to stay on top of your marketing game, you need to know what’s going on in this…

May 26, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So to start this week’s collection of customer service reads, Ellen Gillette…

May 23, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. You’re not making mistakes are you? We start this week’s collection of email reads with 18 mistakes. As they say, “learn from your mistakes.” Here, others make the mistakes and you learn! Business: Top Five Email Marketing Mistakes That Will Cost You Five major email marketing mistakes you need to avoid as these could cost you in terms of reputation, email marketing service providers, potential clients and good email delivery. 6 Bulk Email Marketing Mistakes That Everybody Makes…

May 20, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

May 16, 2016
2 min read

You’re told you can market your business for no money on social media. (In this collection, we have a link to a video that says that.) So you want to get started. Start here: Your Essential Social Media Checklist Replace “actor” with your industry and go through the “essential social media checklist… (that) will help you create social media accounts that more clearly reflect who you are, help grow your fan base, and build lasting industry relationships.” Now learn these: Social Media Acronyms That All Marketers Should Know (The) comprehensive list of the latest social media acronyms will help you survive your…

May 12, 2016
2 min read

These weekly collections of how-to articles are intended to improve customer service in your small business or destination. But it may be rockin’ already! Your shop may be known far and wide for its exceptional customer service. Have you ever thought “is it too friendly?” We start with that question. When Customer Service Gets Too Friendly How familiar should the relationship between customer and server be? Kim Knight considers the issue. Transform Your Customer Service And Customer Experience In 12 Steps The first part of simplifying customer service and customer experience transformation is to have a list. Here’s such a…

May 11, 2016
2 min read

Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Wait! You’re not utilizing email in your marketing? Huffington Post recommends email as one of 3 Places to Put Your Marketing Dollars Instead of Social Media Social media ROI isn’t close to the effectiveness of email marketing. Period. To help with your campaigns… 6 Email Marketing Challenges And How To Overcome Them Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each. 5 Ways a Patient E-newsletter Will Make Your…

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Are You Experienced?

Customer Service – Best Reads Week of May 30

Customer Service – What Ever Happened To It?

Email Marketing – Learn from These 18 Mistakes

Customer Service – The New Selling; 6 other reads and 40 tips

Customer Service – Can It Be TOO Friendly?

Email Marketing – 11 Tips and How Email is Like Elections