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Tourism Best Practices – Week of January 7

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Springfield (IL) CVB Wins Auction for Historic Route 66 Neon Sign Call it destination preservation. The DMO wins the auction for one of the city’s remaining Route 66 landmarks. Marketing Campaigns DMOs have launched: Williamsburg (VA) Launches “Expect The Funexpected” Campaign Little Rock (AK) Launches “Rock Star” Campaign Winchester (VA) To Highlight Sports and… 

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Tourism Best Practices – Week of February 19

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Lincoln Tourism Leaders Unveil Abe, With Shades, In Hopes Of Luring Younger Visitors CVB debuts “something just a little bit different” to attract visitors to their visitors center. Over in Lincoln’s home state… This Is How Springfield Will Market Itself For Illinois’ 200th Birthday Another Illinois DMO rolls out their marketing campaign… MACVB Plans Development of New Rural Tourism Marketing Campaign It’s not all Illinois this week. Over… 

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Tourism Best Practices – Week of November 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional… 

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Tourism Best Practices – Week of October 30

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Vegas Rebranding Shows Difficulty of Messaging After Tragedy Las Vegas has moved to rebrand itself after the Oct 1, 2017 shooting that killed 58 people and wounded hundreds of others. Response (to a new campaign) shows just how difficult it can be for organizations to hit the right tone after a deeply tragic event. Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test Marketing… 

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