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Tourism Best Practices – Week of July 4

July 5, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Bill Geist pointed out St. Paul’s marketing genius last week. I believe it’s so brilliant, I’m sharing it as well. Plus there’s this full story on St. Paul’s campaign here: St. Paul Sings ‘Hello’ to Minneapolis in Adele Parody Video So much for conventional CVB wisdom huh!? What Travel & Tourism Marketers Can Learn from Discover LA At a tourism conference in Melbourne, Don Skeoch, CMO of Discover Los Angeles,…

June 30, 2016
2 min read

The biggest news this week in social media is surprise, surprise! Facebook is changing – again! Big change though especially for those who maintain Facebook pages. You may see a further drop in traffic and post likes, shares, and comments. Facebook Changes Mean You’ll See Even More Friends’ Posts Facebook announced Wednesday it is limiting the amount of content from Pages, or the public profile created for brands, celebrities and media publishers a user follows. The News Feed will feature more posts from friends and family instead of posts from news companies. Who are the winners and losers of this change? Here’s…

June 29, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Multiple good reads on improving customer service. We start with How to…

June 28, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Read more about the significance of email marketing in Reports of Email Marketing’s Death? Greatly Exaggerated When conducting email marketing campaigns, what are the key performance indicators (KPIs)? 8 Crucial Email Marketing KPIs How can you tell if your efforts are producing results? Well, read (the article above) to discover…

June 27, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. After reading this first story, every tourism professional will be giving away their lapel pins… Mayor Gives Own Lapel Pin to Random Cruise Ship Visitor, Gets Long Letter A mayor’s passing personal gift to a random visitor resulted in effusive thanks and the promise of a return visit. Read the positive story and watch the video – What a Cruise Ship Means to Muskegon A couple CVBs getting new…

June 23, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Wondering though if you’re doing it right. Perhaps the 10 Golden Rules for Social Media Managers and Marketers can help. Now that you’re content is improving, improve the size of your following: 5 Quick and Easy Ways to Double Your Social Media Following With these five tips, you can work on doubling the size of your social media following, without ever sacrificing the quality of your audience. 5 Ways to Get More LinkedIn Leads With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure…

June 22, 2016
4 min read

I recently completed a half-marathon. It was my, I don’t know, ninth or tenth half marathon. This one was special as it was the first one after a long time off due to an injury. (Hamstring.) During my drive home, partially in the beautiful Flint Hills of Kansas, I reflected on the event and the training up to the event. I found there were many similarities to the training for and running of the half-marathon and the starting and operating of a small business. Please allow me to share. It’s a marathon, not a sprint. This cliché is used frequently in many settings.…

June 22, 2016
3 min read

June 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) You have your Constant Contact subscription and you’re sending emails. Here’s 23 Hacks To Optimize Your Email Marketing Campaign Converting leads require you to optimize and improve your emails so that readers open them and also click through on them. Here are some useful ways in which you can fully…

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Tourism Best Practices – Week of July 4

Customer Service – Best Reads Week of June 27

Email Marketing – KPIs, Gaining Subscribers and 19 other Tips

Tourism Best Practices – Visitor Centers and Power of a Lapel Pin

A Small Business is Like Running a Half-Marathon

Customer Service – Best Reads Week of June 20

Email Marketing – Best Reads Week of June 20