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Tourism Best Practices – Week of November 6

November 6, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. VisitGreenvilleSC’s ‘Yeah That’ Visitors Guide Named Best in Country The U.S. Travel Association announced the recipients of the 2017 Mercury and Destiny Awards during its 34th Annual ESTO conference. VisitGreenvilleSC won a coveted Destiny Award in the category of Printed Collateral Materials, and took the title for Best Visitors Guide in the Country. Destinations Go Digital – Quirky Campaigns That Help Tell a Story Destinations with a more traditional marketing…

November 1, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 7 Social Media Campaign Ideas to Steal from Top Businesses Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention. 5 Common Mistakes You Should Avoid When Posting on Social Media To help you create social media content that performs well, make sure to avoid the following five mistakes spotlighted in the slideshow above. 3 Ways to Promote a Local Business on Facebook Are you marketing a…

October 18, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Easy 7 Step Formula for Social Media Success The steps to successfully harness social media for marketing are not hard to master. The above article has seven steps to follow for social media success. How to Create an Effective Social Media Strategy Every company can leverage social media marketing to increase brand awareness, customer engagement, and sales. The above article has a seven-step process to success. How 3 Serious Brands Engage Humanly on Social Media The author chose three Content…

August 24, 2017
3 min read

It’s one thing to stress video in marketing. It’s another to show the numbers: One-third of online activity is spent watching video. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. There are 75 other staggering video stats here and 91 other video marketing stats here to convince you to consider video in your marketing but frankly, you already know you should be rolling cameras. But videos of what? Here’s 20 easy video content ideas for your marketing. Scan your retail…

August 9, 2017
2 min read

You’re not completely naive. You know about social media. It’s probably how you found this blog post. But REALLY, What Is Social Media and How Did It Grow So Quickly? James Carson with a well written essay. Now that we know the history of social media, where is it going? The Future of Social Media Is Here: These Are the Trends You Need to Know Hubspot projects five major trends that are defining the next wave of social media. So maximize your social media marketing today and in the next wave with these Social Media Strategy: Best Practices It’s time to…

May 19, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s take it to the next level, improve your efforts, increase engagement, and perhaps, even set up an ad. To start, know who is on social media, when they use it, what they’re looking for. The Nielsen Social Media Report provides these insights, rich data and much more. 11 Ideas For Starting To Build Your Brand’s Social Media Presence Forbes Agency Council members – experts in marketing, advertising, branding and other specialities – offer their…

May 8, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI. Canadian DMO Enhances Visitor Experiences Through ‘Destination Animation’ A regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with…

May 4, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Perhaps it’s time to audit your work and create a social media content marketing plan. Reviewing your social media efforts from time to time will help you understand what is working here’s How to Conduct a Social Media Audit A social media audit will help you analyze the impact of your social media tactics. In the article above, you’ll discover how to perform an audit of your social media channels. Hootsuite performed an audit of…

April 24, 2017
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing Strategies: Adventurers Sought to Answer the ‘Call of the WY’ The Wyoming Office of Tourism initiates the challenging “Call of the WY” promotion, a six-week adventure through Wyoming’s vast wilderness and landscapes. Local Knowledge Key to Nanaimo Marketing Campaign Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism…

Tourism Best Practices – Week of November 6

Tourism Best Practices – Influencers, Animation, Rebranding

Tourism Best Practices – Marketing Strategies, Events and Technology