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Email Marketing – Best Reads Week of April 9

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Overlook the Power of Email? This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says. Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic] From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends. Don’t call… 

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Social Media – Best Reads Week of April 9

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 4 Elements of a Strong Social Media Strategy When thinking about structuring a strong social advertising strategy, you’ll want to include four specific elements. Three Signs It’s Time To Pivot Your Social Media Program Three triggers to look for when identifying a need for change in your social media program. As Facebook Shifts, Instagram Emerges As A New Home For Brands For businesses seeking to stay ahead of the social curve, the article above has why doubling… 

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Customer Service – Best Reads Week of April 9

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 4 Trends Customer Service Teams Are Using to Kill the Competition Forget the sales pitch at the end of the article, focus on the four trends savvy customer service teams are actively embracing to create an outstanding customer experience, bring in more revenue, and create repeat business. Baby Steps: Make These Simple Changes To Improve Your Customer Service The items on Micah Solomon’s list are all small or small-ish, they’re far from trivial and they’re all worth undertaking!… 

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Tourism Best Practices – Week of April 9

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tug Valley (WV) CVB looks to open pop-up art gallery Cabell-Huntington (WV) CVB to Install “Functional Art” Brochure Rack at Airport Emerald Coast CVB (FL) installs a 210-gallon saltwater aquarium at their Welcome Center Destination Niagra helps with a local park; adds branding to park. Hilton Head looks to expand tourism on bicycles Jefferson City (MO) CVB funds development of attraction (old prison) through concert The Perry County… 

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Musings of Our 500th Marketing Blog Post

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We don’t brag much. We don’t boast about completed projects. We probably should. Heck, we know our portfolio needs updated. We try to keep our pride in check. But allow us to reflect for a moment as we hit a milestone – our 500th blog post! Who knew there was that much to write about! Stephen started sharing summaries of TIAK board meetings with members. Then it was summaries of conferences for colleagues in smaller offices that may not have had it in their budget to go to conferences. Those were shared via email. The first blog post online was a post about character. “I like that actually,” reflected Stephen. “At… 

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Email Marketing – Best Reads Week of April 2

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Before you jump in and start with “email blasts,” know the 15 Biggest Email Marketing Turnoffs for New Customers Nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in mind when approaching new customers. 7 Tips for Building an Engaged Email List [Infographic] A list of seven essential email marketing lessons to help optimize and improve your performance. How To Improve… 

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Social Media – Best Reads Week of April 2

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Starting From Scratch: The Simple Guide To Social Media And SEO Success How to ride an already existing viral wave. Don’t just create content and hope it goes viral. Use content that has proven to be viral and then post it to your website and social media accounts to gain web traffic and followers. Eight Types Of Social Media Posts To Share — Other Than Company News Ideas for social media content you can post when your company is in… 

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Customer Service – Best Reads Week of April 2

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: To start, on the chance you’re not sure about what customer service is anyway, here’s a nice overview from SalesForce. And why the weekly focus on customer service through these posts? Survey: Very Few Consumers Report Excellent Customer Service So let’s improve your customer service… Customer Service: ‘It’s all about establishing a relationship’ Building relationships is not difficult if you treat your customers like you want to be treated. The businesses that have the best customer service will… 

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Tourism Best Practices – Week of April 2

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs look to high tech for marketing… Johns Creek CVB (GA) Unveils Virtual Tour Of City Dutchess Tourism (NY) Offers Virtual County Road Trip Monterey CVB (CA) looks to live chat Other CVBs lead destination development: Alton (IL) proposes a $2M Gondola to the Riverfront City Halifax County (NC) Convention and Visitors Bureau leads wayfinding signage program Visit Glendale (AZ) expects to spark tourism with relocated offices How… 

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