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Tourism Best Practices – Visitor Centers, Events and Geo Caching

September 29, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week is chalked full of examples of successful events managed by CVBs to drive tourism. Sandusky Co. Visitors Bureau Kicks off Barn Painting Project Last spring, the Sandusky County Convention & Visitors Bureau sponsored a historic barn mural painting project and the residents of Sandusky County were encouraged to submit their barns for consideration. After months of review and artwork designing the painting of the first barn mural…

September 28, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 33 tips. 5 Ways To Make Social Media Work For The B2B Sales Industry If you want to generate more B2B leads you need to look into how you’re going to make social media work for you. This guide is going to introduce you to how your B2B firm can use social media to its advantage. Here’s What Every Solopreneur Should Know about…

September 27, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Check out these recent headlines: Email Marketing Is Alive And Doing Better Than Ever (A couple good tips included too.) What’s The ROI of Email? (Answer: 122%) Now, on to the tips to better your emails and campaigns… Email Marketing Tips for Small Business The ability to reach…

September 26, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. How? Just Ask Your Customers.…

September 15, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week is chalked full of examples of successful events managed by CVBs to drive tourism. Swimmers Getting Ready for Open Water Event The South Padre Island Convention & Visitors Bureau and Open Water Planet, an open water event production company, have teamed up to host the first South Padre Island Open Water Festival. Chalk It Up: Downtown Janesville Event to Feature National Artist Art Infusion is the…

September 14, 2016
2 min read

First two headlines we saw this week on social media sure weren’t positive. First, there was the report Millennials Aren’t Buying Things on Social Media. We’re reminded though that Social Media Doesn’t Drive Sales… But That’s Not the Point. The other headline shared Older People Think Social Media is Superficial. Elderly are opting out of social media because they think its social conventions are cold and self-centered. Stars are quitting social media. Is anyone still utilizing social media? Yes. And if you want to optimize your initiatives on the outlets, keep check out these reads: Three Social Media Strategies Your Top Competitors Don’t Want You…

September 13, 2016
3 min read

Does your email marketing consist of drafting a sales pitch and “blasting” it out to everyone in your database? Those days are over. Today’s email marketing strategy is about personalization and segmentation and the practices are going to change even more so in the future. Actually, the future of email marketing is already here. Columnist Len Shneyder shares the landscape of email marketing is about to change dramatically, even if we don’t realize it yet. He points us down the path ahead. Now, on to the tips to better your emails and campaigns… 5 Ways to Create Winning Holiday Email…

September 12, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, first, perhaps we…

September 7, 2016
4 min read

Climb into your time machine for a moment and set it for 1965. Ready? Push the big red button. Okay, you’re in 1965. Walk into the first small business you see and ask if they have a phone. Go into the next small business and ask the same question. Once you’re convinced that every small business has a telephone, get back in your time machine and set it for today. The point I want to make is that not having a small business website today would be the equivalent of not having a telephone any time after telephones became routinely…

Tourism Best Practices – Visitor Centers, Events and Geo Caching

Email Marketing – Best Reads week of September 26

Customer Service – Best Reads week of September 26

Tourism Best Practices – Events, Events, Events

Social Media – 37 Tools and Tips

Email Marketing – The Future Is Here and 22 Other Tips

Customer Service – Actually, Customer “Experience” and 17 Tips to Improve It

The Perils of a Poor Web Presence