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Social Media – Best Reads Week of November 13

November 15, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Tips for Running Your Company’s Social Media Program The author summarizes his chat with two of (his) savviest social media friends in order to get their thoughts on the basics of establishing a social media program for your business. 10 Most Common Facebook Mistakes We’ve compiled 10 of the most common Facebook mistakes. Correct these and relieve yourself of the social media frustrations. 4 Tools to Simplify Your Twitter Marketing Want to streamline your Twitter workflow and…

November 14, 2017
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Three Ways To Avoid Customer Rage At some point more than half of customers will experience a problem requiring assistance. So what’s the best course of action to respond to issues not only in the moment but long-term? Interview: How Customer Service Affects Brands Customer Service can have profound effects on the marketing of brand, both negatively and positively. A new platform has been devised called HelpU to help businesses. To discovery more we spoke with Nick…

November 13, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional…

November 9, 2017
5 min read

Facebook is easy right? We’ve compiled 10 of the most common Facebook mistakes. Correct these and relieve yourself of the social media frustrations.

Email Marketing – Best Reads Week of November 6

November 9, 2017
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Scary Email Marketing Mistakes (and How to Avoid Them) We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take steps to avoid them. Email Marketing Mistakes That Will Frighten You The best way to avoid making email mistakes is to develop a process that safeguards you and your emails against errors. Here…

November 8, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Scary Good Social Media Tricks 5 scary good social media tricks that you can start using right now. 7 Ways To Rescue A Stagnant Social Media Campaign Is your follower count remaining stagnant, or even worse, declining. So what can you do in this situation? How can you rescue a stagnant social media campaign? Using Hashtags on Instagram Hashtags are a simple, effective and FREE way to reach more of the people or potential customers who might be interested in your…

November 7, 2017
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Why Customer Service Should Be Top of Your Priorities Insurance Business interviews Paul Baxter, head of direct at Markerstudy, to get some tips on how the insurance industry should be using new technologies. Try Your Best to Please Even Difficult Customers What do you do when your customer service, then your service recovery tactics, have deemed pleasing a customer impossible? The above article has steps in dealing with difficult customers. Five Keys For The Customer Journey Let’s give your staff five…

November 6, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. VisitGreenvilleSC’s ‘Yeah That’ Visitors Guide Named Best in Country The U.S. Travel Association announced the recipients of the 2017 Mercury and Destiny Awards during its 34th Annual ESTO conference. VisitGreenvilleSC won a coveted Destiny Award in the category of Printed Collateral Materials, and took the title for Best Visitors Guide in the Country. Destinations Go Digital – Quirky Campaigns That Help Tell a Story Destinations with a more traditional marketing…

November 2, 2017
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Is The #1 Thing Businesses Should Prioritize Businesses have little to no control whatsoever when it comes to communicating with their audiences unless they pay to play (on social media.) What’s a business to do? Holiday Email Marketing Trends and Tips for 2017 From the Experts The article above has some of the best holiday email marketing tips from the experts that will help you make this year’s holiday the best yet! Holiday Email Marketing Insights from…

Customer Service – Best Reads Week of November 13

Email Marketing – Best Reads Week of November 6

Customer Service – Best Reads Week of November 7

Tourism Best Practices – Week of November 6

Email Marketing – Best Reads Week of October 30