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Email Marketing – Best Reads Week of June 11

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales. Five Simple Ways To Double Your Email Marketing Open Rates This Week The author shares key ways to increase your email marketing successes. These tactics can help you double your open rates and can all be done in a week (if not today). How To Make Your… 

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Social Media – Best Reads Week of June 11

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: We start this week with a few updates to Facebook and Instagram… Facebook Announces New Slate of Video News Programs, Replacing Trending Instagram Rolls Out ‘@Mention Sharing’, a New Way Share Stories Content Stay with Instagram for tips to managing your social… 10 Ways to Step Up Your Instagram Stories Content The importance of Instagram Stories explained. How to customize your content. And the various features you can use to optimize your Instagram Stories strategy outlined. 14 Amazingly… 

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Tourism Best Practices – Week of June 11

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” ‘Explore Fairbanks’, Alaska, Expands Tourism Efforts into China The Alaskan Governor led a delegation representing industries including travel and tourism in the Opportunity Alaska: China Trade Mission to Beijing, Shanghai, and Chengdu. Alamosa CVB Hosts International Journalists and Travel Trade Professionals The Colorado destination marketing organization hosted one of seven post-IPW FAMs that IPW attendees could participate in. The… 

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Email Marketing – Best Reads Week of June 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: E-mail Marketing For Small Businesses Great beginning tips to help start your email marketing campaigns. And after you get started… 8 Questions to Ask Yourself Before You Hit Send If your answer to each of the questions in the article is “yes,” then your message is probably good go. But if you see any “no’s,” then you probably want to take another look at it. 12 Email Marketing Tips Every Startup Should Know About Improving your email marketing… 

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Social Media – Best Reads Week of June 4

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Keys to Social Marketing Success From A Facebook Exec Speaking at the Phocuswright Europe conference in Amsterdam, Nikhilesh Ponde outlined five key strategies marketers need to implement now to keep up with the move to mobile. If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics Forbes asked a panel of experts from how to humanize a brand on social media. Their best answers are in the article above. 15 Steps to Social Media… 

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Tourism Best Practices – Week of June 4

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”                               The Lexington CVB with destination development through their visitors center – Lexington’s former courthouse becomes tourist hot spot as visitors center opens. Denton (TX) adds art to their visitors center – Access Art Alley opens in Discover Denton Welcome Center… 

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Email Marketing – Best Reads Week of May 28

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More Tips to maximize email marketing with the highest return on investment of any form of marketing — for every $1 spent on email, you’re getting about $38 back. To help you, a review of Top 5 Email Marketing Tools For Every Business We believe you should just look at the #3 option… A Primer on 3 Types of Email Autoresponder Campaigns Get the skinny on… 

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Social Media – Best Reads Week of May 28

  • 1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: After Facebook and Snapchat, What’s Next for Social Media Marketing? Carlos Gill pontificating on a podcast interview about Snapchat, Facebook Ads, Chatbots and AI. Another projecting Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities And then there’s these 3 eye-catching trends for social media in 2018 But if you don’t know the best strategies, your efforts won’t be as successful as you desire so consider… 3 Social Media Strategies for Maximum Engagement 5 Proven… 

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Tourism Best Practices – Week of May 29

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   The Orange (TX) CVB looks to boat races to drive tourism. It’s the Fifth Annual “Shootout on the Sabine.” DMOs take the lead in destination development. Most recent example? Augusta tourism leaders proposing a golf cart ordinance for their downtown. The personal transportation vehicles would help transport visitors. CVBs continue to host annual… 

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