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Tourism Best Practices – Week of April 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to… 

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Email Marketing – Best Reads Week of April 23

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 11 Quick Email Marketing Tips that Will Increase Your Response Rates While written for attorneys, this article provides great tips for building an email marketing list in any industry. 5 Tips for Refining Your Brand’s Email Marketing Strategy The campaigns outlined in the article are still one of the most effective ways to reach consumers. Why Email Marketing Requires Such A Supple Wrist In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc.,… 

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Social Media – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: If you recall, Facebook changed their algorithm three months ago affecting brands’ posts in followers’ feeds. How’s it going so far? 3 Notes on Facebook’s News Feed Changes Thus Far We offered 10 directions to take in lieu of Facebook’s changes. Here’s three other ways to maximize your social media output and 10 Types of Posts to Help You Stand Out Online As summer and “vacation season” nears, here’s How to Use Social Media to Bring Customers Closer to Your Brand When… 

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Tourism Best Practices – Week of April 23

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Visitor Centers much of the talk this week… Hannibal (MO) with a riverboat theme design. Springfield (IL) to utilize old law office for visitor center. Putnam (WV) to go mobile with their visitor center. In marketing strategy… Detroit Launches New Restaurant-Focused YouTube Show Palm Springs looks to wellness initiatives to draw visitors. They are the first domestic destination to join Wellness Tourism Association Wayfinding project approved in Roanoke… 

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Before You Hit Send Email Check-list

  • 5 min read

We made a mistake in an email. We were so excited about our 500th blog post, that in our haste to share it with you, we failed to check what was to be a link to the blog page on our website. Shortly after we hit ‘send,’ someone replied and said, “Your link doesn’t work!” Doh! Mistakes are going to happen. They happen to the biggest of brands. To help ensure we don’t make any (fewer,) we regrouped and put together our “Before You Hit Send Check-list.” Because we’re of the sharing nature, here it is. The ‘From’ name The ‘From’… 

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Email Marketing – Best Reads Week of April 16

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How To Deliver Email Marketing Strategies That Work If you have small business email marketing is the best and the easiest way to get more clients, so while writing email messages here are some strategies that you should follow. 15 Essential Elements of Every Marketing Email In the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. The article above has a checklist of… 

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Social Media – Best Reads Week of April 16

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 14 Social Media Advertising Lessons Inspired By Vero’s Success 14 colleagues weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. How Your Social Media Can Stand Out From the Crowd (VIDEO) By following these tips you will be able to build a solid social media following that stands out from the crowd. This Is How to Blow Up Your Business on Social Media The two secrets you need to know… 

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Tourism Best Practices – Week of April 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVBs look to enhance their communities in unique ways… McPherson (KS) through Barn Quilts The CVB hosted an event to paint barn quilts so more would be in the community. The Springfield (IL) CVB partners with the state to re-open Historic Lincoln Offices. The Bloomington-Normal (IL) CVB shares the cost of a sports marketing study.   Kalispell (MT) hosts an event to boost international tourism Shreveport-Bossier (LA) hosts… 

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Email Marketing – Best Reads Week of April 9

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Overlook the Power of Email? This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says. Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic] From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends. Don’t call… 

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