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Customer Service – Using Lagniappe and other Tips to Improve Customer Service

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. 3 Steps to Delivering Superior… 

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Tourism Best Practices – Signage, Welcome Centers, Events and San Fran

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Kalispell Sign Project Directs Visitors to Popular Places CVB leads way finding project in Montana destination. Tourist Landmark Moving to South End The Brown County Indiana Convention and Visitors Bureau gets new offices and relocates the Visitor Center. SC Pecan Trail Highlights Local Restaurants, Pecan Dishes Ahead of Pecan Festival Florence Convention and Visitors Bureau has developed the SC Pecan Trail to highlight locally owned restaurants that feature… 

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Social Media – 21 Tips and 5 Metrics to Track

  • 1 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: (VIDEO) How to Build Up Your Small Business on Social Media 75 seconds and great introductory tips on using Facebook and Twitter. 6 Tips to Managing a Successful Social Media Channel 7 Tips for Making Your Brand More “Likeable” on Social Media 3 Social Media Tactics for Businesses That Struggle With Social 5 Ways B2B Marketers… 

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Email Marketing – People Connect Via Email; 24 Tips

  • 3 min read

The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing… 

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Tourism Best Practices – Event Marketing and Destination Development

  • 3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week we share many examples of how DMOs are engaging and even taking the lead in destination management including the the development of attractions. Also this week, more examples of visitor-drawing events managed by DMOs. As Virginia Beach Becomes a Destination for Sports Events, City Studies Where to Build New Field House As part of the effort to boost the city’s sports-tourism market, (the CVB has) launched… 

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Social Media – Increase Engagement, Manage Accounts and Policy Best Practices

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with the tips and suggestions from these reads: 10 Ways to Increase Your Facebook Engagement Do you wish more people interacted with your Facebook posts? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts. 5 Tips… 

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How Scary is Your Website?

  • 5 min read

We are mere days away from the scariest day of the year. No ladies, not the start of swimsuit season, of course, Halloween. It’s the night of ghosts, witches, and teenage boys that will jump out of the bushes as my daughter approaches the house to trick-or-treat. As Back To You Marketing works with small businesses and destination marketing organizations, we are often frightened when we view or talk about their websites. The websites or the conversation can get quite scary – often scarier than my daughter returning with no Reece’s Peanut Butter Cups! Use this list to determine how… 

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Customer Service – Best Reads Week of October 24

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Here’s five good reads to… 

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Tourism Best Practices – Week of October 17

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Fort Worth Prepares To Unveil Newly Renovated Visitor Center The city unveils the newly renovated Main Street Visitor Center in Fort Worth’s Sundance Square. New Downtown Albany Kiosks Helping Point the Way for Visitors Waist-high electronic kiosks have a digital touch screen for users to navigate through the tourism information loaded on them. Cincinnati Tourism Industry to Combat Skills Gap Cincinnati’s regional tourism bureau has helped launch a new leadership… 

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