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Five things you can do today to improve your business cards

Five Things You Can Do Today to Improve Your Business Cards

  • 3 min read

Even in the digital age, business cards remain one of the most effective tools for face-to-face networking. But a poorly designed or outdated card can send the wrong message about your brand. If it’s been a while since you looked at your business cards, here are five easy things you can do today to improve them and leave a better impression. 1. Make Sure Your Contact Info Is Clear and Up to Date It might sound obvious, but many people hand out cards with outdated phone numbers, email addresses, or web links. 2. Simplify the Design Too much text, cluttered… 

Five Things a Small Business Can Do Today to Improve Your Facebook Marketing

Five Things You Can Do Today to Improve Your Facebook Marketing

  • 3 min read

Facebook remains a powerful tool for small businesses to connect with customers, build brand awareness, and drive sales. But with so much competition, how can you stand out? Here are five simple things you can do today to improve your Facebook marketing and start seeing better engagement. 1. Optimize Your Facebook Page Your Facebook page is like a digital storefront—make sure it’s set up for success.✅ Update your profile and cover photo to reflect your brand.✅ Fill out your business information (hours, website, contact details).✅ Write a clear and engaging “About” section that tells people what you do. A well-optimized… 

five marketing actions small businesses can take at the start of the year to position themselves for success

Five Marketing Actions Small Businesses Can Take at the Start of the Year to Position Themselves for Success

The start of a new year is the perfect time for small businesses to refresh their marketing strategies and set the stage for success. With a little planning and a few proactive steps, you can boost your brand visibility, connect with your target audience, and build momentum for the months ahead. From fine-tuning your online presence to creating a clear promotional plan, these five actionable marketing tips will help your small business hit the ground running and thrive in the year to come. 1. Audit and Optimize Your Online Presence Review your website, social media profiles, and Google Business listing.… 

Five Things A Small Business Can Do Today To Strengthen Your Online Presence

Five Things A Small Business Can Do Today To Strengthen Your Online Presence

In today’s digital age, having a strong online presence is essential for small businesses to thrive and connect with their audience. Whether you’re just starting out or looking to grow your customer base, there are simple yet impactful steps you can take to enhance your visibility and credibility online. From optimizing your website to engaging with your community on social media, these five actionable #BTYTips can help your business stand out and build lasting relationships with customers. Here’s the five strategies you can implement today to make a big difference in your digital footprint and strengthen your online presence: For… 

Five Quick Holiday Marketing Boosts for Small Businesses

Five Quick Holiday Marketing Boosts for Small Businesses

The holiday season is the perfect opportunity for small businesses to shine, but with so much competition, standing out can be a challenge. Fortunately, you don’t need a massive budget or months of planning to make an immediate impact. By focusing on a few key marketing strategies, you can attract customers, boost sales, and strengthen your brand! Here are five quick and effective holiday marketing #BTYTips you can implement today to elevate your business this holiday season. 1. Spruce Up Your Website The holidays are a busy time for online shopping! Ensure your website is mobile-friendly, loads quickly, and highlights… 

man's hand on computer on desk with text Top Blog Posts of 2023

Top Marketing Reads of 2023

What were the top marketing reads of 2023? We countdown the top-10 read posts on the Back To You Marketing Blog.

From Twitter to X What You need to know

From Twitter to X: What You Need To Know

Twitter is now X. Love it or hate it. And for some of us whose favorite social media platform is Twitter we hate it. Well, hate it a strong word. How ‘bout we say we’re not big fans of the change. Why the change? Many articles have been written on the rebrand of Twitter to X. That’s not the intent of this post. In short, Elon Musk explained that it’s more than just a name change. Instead, it represents his plans to create an “everything app.” “Twitter was acquired by X Corp both to ensure freedom of speech and as… 

Start A New Streak

Things happen and you get out of your routine. How not exercising one day and chatting with a daughter motivated me and can motivate you!