by Stephen Koranda | Oct 20, 2022 | Marketing, Small Business, Uncategorized
There are so many opportunities for small businesses to promote their products or services. Frankly too many! Too many because, as I speak and talk with small business owners, they often share they get that ‘deer in the headlights’ moment when they freeze and don’t...
by Stephen Koranda | Jun 7, 2022 | Marketing, Small Business, Social Media
Your small business is on social media! You’ve secured your accounts on Facebook, Instagram, Twitter, and post regularly on social media! (Define ‘regularly’ right!?) You’ve even tried TikTok and making a video! But there’s a difference between being on social media...
by Stephen Koranda | Apr 6, 2022 | Blog, Marketing, Small Business
Many small business owners have trouble recognizing the importance of branding. They see it as a luxury that only successful companies can do, so they plan on waiting until the day they have the resources to craft a stand-out brand. The problem with this approach is...
by Stephen Koranda | Feb 16, 2022 | Blog, Customer Service, Marketing, Small Business, Social Media, website
Our firm manages the Builders Association of South Central Oklahoma. The national association – NAHB – held the International Builders Show last week. It’s “the largest annual light construction show in the world.” In addition to the 600,000 sf expo of 1,500...
by Stephen Koranda | Dec 28, 2021 | Blog, Email Marketing, Marketing, Small Business, Social Media
What were you and your peers reading in 2021? Always interesting to review the top marketing reads. It helps us determine what we need to be prepared to coach on and write about in the next year. Clearly, you’re looking for content ideas! Our top 5 posts are...
by Stephen Koranda | Dec 15, 2021 | Blog, Marketing, Small Business, website
In October, Facebook, Instagram, and WhatsApp were all down. We couldn’t access the social media apps online. Remember that day? While only down for six hours, for some, it felt much longer – especially to those who were trying to conduct business, share a promotion,...