by Stephen Koranda | Jun 7, 2022 | Marketing, Small Business, Social Media
Your small business is on social media! You’ve secured your accounts on Facebook, Instagram, Twitter, and post regularly on social media! (Define ‘regularly’ right!?) You’ve even tried TikTok and making a video! But there’s a difference between being on social media...
by Stephen Koranda | Apr 6, 2022 | Blog, Marketing, Small Business
Many small business owners have trouble recognizing the importance of branding. They see it as a luxury that only successful companies can do, so they plan on waiting until the day they have the resources to craft a stand-out brand. The problem with this approach is...
by Stephen Koranda | Feb 16, 2022 | Blog, Customer Service, Marketing, Small Business, Social Media, website
Our firm manages the Builders Association of South Central Oklahoma. The national association – NAHB – held the International Builders Show last week. It’s “the largest annual light construction show in the world.” In addition to the 600,000 sf expo of 1,500...
by Stephen Koranda | Dec 28, 2021 | Blog, Email Marketing, Marketing, Small Business, Social Media
What were you and your peers reading in 2021? Always interesting to review the top marketing reads. It helps us determine what we need to be prepared to coach on and write about in the next year. Clearly, you’re looking for content ideas! Our top 5 posts are...
by Stephen Koranda | Dec 15, 2021 | Blog, Marketing, Small Business, website
In October, Facebook, Instagram, and WhatsApp were all down. We couldn’t access the social media apps online. Remember that day? While only down for six hours, for some, it felt much longer – especially to those who were trying to conduct business, share a promotion,...
by Stephen Koranda | Apr 28, 2021 | Blog, Email Marketing, Marketing, Small Business
We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales....
