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Tourism Best Practices – 9 CVB Programs Drive Tourism

August 11, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tulsa Looks To Boost Tourism By Marketing Route 66 CVB takes the lead on identifying new strategies to draw tourists to the Mother Road. “Follow Your NOLA” Takes Over A New York City Subway Station Maine Joins With LL Bean To Attract Adventure Tourists Why Miami-Dade Has More Visitor Centers Than Any City in the U.S. Santa Monica at SkyLounge Brings the Santa Monica Experience to the Heart…

August 10, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. But, in fact, according to Nick Powills, we’re failing at social media: Agencies And Brands Are Failing At Social Media, And It’s Time For A Real Change That change is a simple one. Read about it. In that vein, here’s Five Things Your Company Should Be Doing on Social Media The list of social media “tips and tricks”… grow(s) ever longer. But when it comes down to it, there are a few best practices…

August 9, 2016
2 min read

Before the Olympics, the women’s gymnastics team, the finger-wagging King, and #PhelpsFace, the biggest craze was Pokemon Go. Are you promoting your business to the thousands of Pokemon Go players? Here’s 3 ways to utilize email in your marketing mix to this audience and 10 things we can learn from the game to better our email marketing. 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business There is another huge and virtually untapped way to market your business with Pokemon Go: email marketing. Not just any email marketing; contextual email marketing that leverages the geolocation aspects…

August 8, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. 19 tips this week for improving customer service – especially to…

August 5, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Giant “M” to greet RAGBRAI riders in Muscatine CVB works with popular bike tour and local mechanics to develop art piece welcoming visitors. World’s Longest Yard Sale starts Thursday CVBs still in the event management business… Writer Visiting Helena for Book on Missouri River CVBs still in the FAM business… BCS Convention and Visitors Bureau – Be a Tourist in Your Own Backyard An “oldie but a goodie”……

August 4, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Want to get better. This week, we have the 8 laws, 7 trends and 7 metrics of social media. Plus insights of how teens really feel about ads. 8 Laws of Social Media Marketing That Will Help Your Customers The Top 7 Social Media Marketing Trends Dominating 2016 7 Social Media Metrics that Really Matter—and How to Track Them How Teens Actually Feel About Social Media Ads Two how-tos / best practices…

August 3, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation Read (the above article) for tips to help reach the largest group of consumers and turn them into your brand’s biggest fans.…

August 3, 2016
3 min read

I believe my son is an average 6-year-old. He likes Star Wars, Transformers, Wii and sports. When we moved to Norman, Okla., he saw the OU football poster and wanted one. So up one went on his wall! Then he wondered if he could get posters from the teams OU was playing. And thus, a quest began! Because the DMOs in the cities of the Big 12 have a strong relationship I was able to drop the other eleven a line and make the request. As some went unfulfilled, I started contacting the universities’ athletic departments myself. The result is…

August 2, 2016
2 min read

In CTA trainings, Stephen has a simple exercise which demonstrates that if we take simply a minute or two to engage with the customer, we can learn about them and how to serve them best. Imagine spending nearly 11 hours with a customer!? That’s what one Zappos customer service rep did: A Zappos Employee Had the Company’s Longest Customer-Service Call at 10 Hours, 43 Minutes Other good reads this week on customer service: Why Honest Customer Service Policies Are Good for Business L.L. Bean offers a ‘lifetime’ guarantee on its products. Isn’t that pricey for the company? Not if you keep…

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Tourism Best Practices – 9 CVB Programs Drive Tourism

Email Marketing – 13 Ways to Use Pokemon Go with Email

Customer Service – The Essential Soft List and 19 other Tips

Tourism Best Practices – 7 DMO’s Programs to Boost Tourism

Email Marketing – Be Messy and 9 Other Tips To Get Better Results

Customer Service Lessons from the Big 12

Customer Service – 11 Hours with A Customer; 5 other Good Reads