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Email Marketing: Lessons from Bill Murray and 18 Other Tips

February 10, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s lessons from Bill Murray and 18 other tips, trends, hacks and must-haves. But first, a reiteration that Email Marketing is The Core Component of Small Business Marketing With measurable ways to reach and retain customers and increase brand awareness, the ever-powerful…

February 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But now you need a plan. This week’s compilation of articles starts with a 6 step plan. We include how to do an promotion on Instagram, more social media trends – 15 of them!, and 5 ways to simplify your social media marketing. 6 Steps to Create a Bare Bones and Profitable Social Media Plan You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time. Instagram…

February 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Emerald Coast Launches “Gulf-to-Table” Movement The Emerald Coast Convention & Visitors Bureau (ECCVB) is instituting an ongoing campaign that celebrates the area’s authentic gulf cuisine and the fishermen who make it possible. Detroit CVB to Focus on Attracting International, Industry Vertical Events The bureau will focus on bringing events in key vertical markets including engineering, automotive, technology and pharmaceuticals to Detroit in the coming year. Bryan-College Station Convention…

February 4, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

February 3, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 41 tips, trends, hacks and must-haves: 15 Email Marketing Tips for Valentine’s Day Recently I have analyzed a bunch of V-day newsletters. Some thoughts came to my mind and I would like to share them with you. These are my tips…

February 3, 2016
2 min read

Video should be a part of your marketing strategy. Not a fully-produced, multi-location, actors hired, 4 minute mini-movie. A 60-second “selfie” will suffice. Read more below plus key performance indicators (KPIs) to help gauge the work you’re putting into social media. And finally how to do research through social media. Is Video Your Next Social Media Step? Why video as the next social media step? And why YouTube? Sue Kirchner says there are some very good reasons. The Top 26 Social Media KPIs Marketers Can’t Ignore How do you measure social? This is where KPIs, or “key performance indicators,” come…

February 2, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Bureau Invites Chilly Londoners to South Florida During rush hour events at three London locations, a team of “Hello Sunny” mascots gave out sunglasses and other freebies to passers-by. Ames Convention and Visitors Bureau Awards $80,000 for Community Events “It is an opportunity for the hospitality industry to invest back into the community…” New Visitors Center Opens at Hartsfield-Jackson (International Airport) “It gives us an opportunity to…

January 26, 2016
2 min read

January 26, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Results Are In: Great Email Marketing Trends Of 2015 Here are some of the greatest email marketing trends that have shown a lot of success over this year. 6 Hot Email Marketing Trends to Watch in 2016 It looks like 2016 will…

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Email Marketing: Lessons from Bill Murray and 18 Other Tips

Tourism Best Practices – Week of February 8

Top Customer Service Reads for the Week of February 1

Email Marketing: 41 Tips, Trends, Hacks and Must-Haves

Tourism Best Practices – Week of February 1

Top Customer Service Reads For the Week of January 25, 2016

Email Marketing: Trends, Tips, Templates and the Basics