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Tourism Best Practices – Week of April 15

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Thailand ‘Unboxes’ Various Tourist Experiences With New Campaign The campaign aims to drive awareness of Thailand as a preferred holiday destination by featuring the different experiences that the country can offer. Uber Drivers Wrap Cars with Tampa Bay Photos as Tourism Promotion Visit Tampa Bay is using ride-sharing to promote the destination within Florida… 

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Email Marketing – Best Reads Week of April 8

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with why. Why You Need to Include Email in Your Omnichannel Strategy As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email. How to Improve Your Email Copywriting in 2019 Or use these tips How to Write Engaging Email Copy that Converts Both of the previous two articles… 

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Don’t Forget About Radio

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Two hundred and forty-seven million. Look at that number again: 247,000,000. “Yeah? So? What’s that number mean to me?” you ask. That’s the number of people that listen to radio every week. Think about that: 247 million people listen to radio EVERY WEEK. There’s this perception that all the newer digital audio services outrank radio. Nope. AM / FM radio reaches more Americans each week than TV, Smart Phones, personal computers, internet connected devices, or tablets (Radio Advertising Bureau). “OF COURSE radio reaches Baby Boomers! We grew up on radio! What about those pesky kids and young adults?” Yep. Radio… 

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Social Media – Best Reads Week of April 8

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 8 Steps to a More Effective Social Media Marketing Strategy [Infographic] The team at Plexxie have put together an infographic, which takes inspiration from Hootsuite’s list on how to create a more effective social media marketing plan. And if you’re specifically targeting Gen Z, How Brands Can Connect with Gen Z through Social Media Marketing A look at the behaviors which have lead to brands like Revolve honing their strategies for this demographic. Visual Content Creation Tools for Stunning Social Media Campaigns… 

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Tourism Best Practices – Week of April 8

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Bowling Green (OH) Marketing Campaign Hits The Road The CVB is leading the charge on an overall community brand for the city called Think BG. Butler Co. (PA) Tourism Bureau Launches New Widget The bureau has launched an interactive digital mapping tool that aims to help visitors and residents plan the perfect day… 

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Email Marketing – Best Reads Week of April 1

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with big news from Google and Gmail. Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.” Here’s what email marketers need to know about AMP. Now back to regularly scheduled email marketing… Small Business Guide to Sending Marketing Emails Business News Daily spoke to marketing experts to find out exactly how to get your messages across. Basically, follow the five… 

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Social Media – Best Reads Week of April 1

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Tips for Optimizing Social Media Success for Your Business Five tips to help your organization become socially savvy and get results. 3 Social Media Hacks Every Small Business Owner Should Know Integrate these three social media hacks into your small business’ growth strategy, and you’ll be impressed at how quickly your audience engagement rates start to soar. Social Media Habits That Will Help Your Brand Thrive Forbes’ Rhett Power connected with a few entrepreneurs and business leaders to… 

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Tourism Best Practices – Week of April 1

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Branson CVB Fueling Travel Growth with Investment in Golf Travel agents and advisors with clients who love to golf will want to consider Branson as it ranks among the fastest-growing and most compelling North American destinations for golf. Western Mass Officials Take Part in Tourism Co-marketing Campaign The Greater Springfield (Mass) Convention and… 

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Email Marketing – Best Reads Week of March 25

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by remembering when Facebook went down recently. Facebook was unavailable for 14 hours – a lifetime in today’s time. That day reminded us why email marketing is still so valuable To start your email campaigns, A 5-Step Introduction to Email Marketing for Beginners Check out the article above for a simple 5-step introduction to email marketing for beginners. Then use these Killer Email Marketing Planning Best Practices With 19 best practice examples the blog post above will help you… 

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