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Email Marketing – Best Reads Week of January 1

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Crash Course in Email Marketing Constant Contact states that email marketing converts more customers than social media and search combined. Here is a crash course to help your business get started with email marketing. 5 Beginner Mistakes To Avoid In Email Marketing When we start email marketing, we tend to make several mistakes that can be harmful to your first campaigns. Here are 5 of them among the most widespread and how to avoid them. 12 Ways To Improve… 

Social Media – Best Reads Week of January 1

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The Basic Social Media Mistakes Companies Still Make No matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over. 7 Ways to Stay Focused With Your Social Media Marketing in the New Year Do you find that you are spending too much time on social media, but not getting much accomplished? What you need is… 

Email Marketing – Best Reads Week of December 18

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Ultimate Guide To A Winning Email Marketing Strategy Unless you have a grip on the basics of email marketing, you cannot move further with innovations that will help you reach out to the millions with your brand message. 7 Ways To Increase The Effectiveness of Your Email Marketing For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email… 

Social Media – Best Reads Week of December 18

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Six Surefire Ways To Increase Engagement On Your Social Media Posts Tactics to help you increase engagement on your social media posts, resulting in more reactions, comments, tagging and shares. 4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond How can retailers be prepared on social media? The article above has four tips to improve social media strategy for the holiday season and beyond. How To Set Up a Timesaving Social Media Workflow… 

Email Marketing – Best Reads Week of December 11

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Test ‘n Learn Ideas For SMBs To Improve Email Marketing Results There are simple “test and learn” email campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective. The article above has good examples that any SMB can use today. 15 Email Marketing Best Practices That Will Maximize Returns Want to make the most of your email marketing?… 

Social Media – Best Reads Week of December 11

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 7 Best Social Media Channels for Business Marketing With so much variety currently on the market, it can prove challenging to select the right social media channels for your business needs. The article above reviews the top 7 best social media channels for business marketing. 6 Mistakes to Avoid When Building Your Social Media Campaign With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. If… 

Email Marketing – Best Reads Week of December 4

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Best Practices for Small Businesses It’s hard to ignore the power of email marketing for a small business. From sending helpful resources to announcing specials and promotional alerts, a good email strategy will help nurture your lead into a customer, or delight an existing customer. 5 Strategies to Skyrocket Your Email Newsletter to the Next Level A few basics tips on what you can do to improve your next email newsletter. 4 More Ways to Make… 

Social Media – Best Reads Week of December 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception. Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media Be careful young padawan, as Brandon says in the article above, “you have to understand your… 

Email Marketing – Best Reads Week of November 27

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Get Started with Email Marketing (And Why You Should) How do you get started with email marketing? You can do that in 4 simple steps. 3 Simple Rules for Effective Email Marketing Think about the best days and times to send your emails, provide quality content and track your open rates. 6 Ways to Turbocharge Email Marketing Here are six ways to fulfill your organization’s business and marketing objectives while standing out in a jam-packed yet…