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Social Media – Top Reads Week of October 9

October 11, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 10 Factors That Will Make Your Social Media Marketing Campaign Profitable Social media’s most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. Jayson DeMers explores what, exactly, a social media strategy needs to become profitable. Is Your (Lack Of) Social Media Strategy Killing Your Business? There are a handful of essential elements that need to work together for your social media strategy to connect with your target market…

October 4, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How Social Media Can Transform Your Business With the percentage of the American population currently using some sort of social media platform on the rise every year, there’s no excuse not to make the first steps toward saturation on Facebook, YouTube, Instagram and other services to take advantage of those stats. Listening on Social Media: The 5 Biggest Benefits and Risks Social media listening is a discovery and measurement mechanism. Social media listening helps you measure brand awareness, brand health and brand…

September 27, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Whoa! Wait. You haven’t started? Need to know where to start? Social Media Marketing for Small Business Owners: How to Start From Ground Zero and Do the Minimum This post gives you a clear idea of how to start with social media marketing before you can afford creative campaigns and resources to throw in this area. As you begin, consider what brands have done wrong and what they’ve done right. Hard-Learned Lessons Of Social Media…

September 21, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To find success with email marketing, start with The 10 Commandments of Email Marketing Before hitting send, check out this list of email marketing do’s and don’ts to help make sure you don’t end up in the spam box. Commandments too formal? Then read What You Need To Know About Email Marketing as a Beginner…

September 14, 2017
3 min read

The number one app on a smart phone? Email. 91% of people check their email daily. 90% of emails get delivered. As a result, for every $1 invested in email marketing, there’s a $44 average ROI. But consumers must open the email in order to realize that high ROI! What determines the reader to open your email? The subject line. Most people invest a lot of time on the content, graphics, and layout of the email. Very little time or thought is put into the subject line. I share in marketing seminars one community sends their email each week with…

September 8, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Your peers understand the value of email – For Many Marketers, Email Is Still King Nine in 10 marketers in North America say they use email to engage their audience, according to a survey by Winterberry Group and the Data & Marketing Association (DMA.) And Here Is Why Your Business Needs Email Marketing Now, Getting Started…

August 31, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) One author declares Email Marketing: The Key to Successful Small Business 59% of B2B marketers say email is their most effective marketing channel. There’s a huge opportunity out there that you can leverage to hit a home-run. 23 tips to help you hit that email home-run… 15 Practical Email Marketing Tips for E-Commerce (With Real-Life…

August 17, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To get you started in email marketing (or to improve your present campaigns,) start with Email Marketing 101: Successful Newsletter Campaigns Add to those three tips these 7 Steps to Better Email Marketing SendGrid assessed data from almost 50 billion emails from more than 100,000 different senders in 25 industries to provide benchmarks that businesses…

July 31, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Events draw visitors. In North Carolina and Michigan, it’s boat events that draw visitors. Dragon Boat Festival Saturday on High Rock Lake Great Lakes Grand Prix Brings Thrilling Powerboat Races to Michigan City’s Shore Boat rides are one of the many activities offered during Kid’Cation, a program of the Alton, IL, CVB. It’s a twist on the ‘be a tourist in your hometown’ promotion. Hats off to the…

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Email Marketing – The 10 Commandments and 30 Other Tips

12 Tips To Writing Subject Lines That Get Email Opened

Email Marketing – 17 Tips to Impact Your Success

Email Marketing – 23 Tips to Hit the Email Home Run

Email Marketing – 15 Tips, 8 Words That Work and Go Small

Tourism Best Practices – Boat Races, Tijuana Road Show and Partnerships