advertising - Back To You Marketing

Should You Build Your Own Website?

July 27, 2017
4 min read

It’s estimated nearly 35% of small businesses do not have a website. 35% of businesses are giving up being found. 40,000 searches are performed on Google PER SECOND! That’s 3.5 billion missed opportunities for a new customer to find your business. (Noted that not all 3.5 billion searches will be for a “vet in Norman, OK” or your business.) By not showing up in the search engines or on the internet at all, customers can’t find you, and you lose credibility. You’re working hard to develop a strong reputation and build a client base. Don’t blow it with no website.…

July 20, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) With those strong numbers in support of email marketing, use these tips to start, revive, or improve your campaigns. The 5 Golden Rules of Email Marketing Email marketing can be a great marketing strategy to build a long-lasting relationship with a customer. Want to send emails that deliver success every time? Read the five…

July 17, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. City Island Included in ‘Island Hopping’ Promotion NYC & Company launched a new campaign called Island Hopping, highlighting the exciting features found on the six smaller islands within the city. ‘Quincy Off the Record’ a Great Promotional Tool Quincy (IL) CVB begins “Quincy Off the Record: The Famous and Infamous 13”. The campaign brings to light people, incidents and items with a tie to the region. More events…

July 13, 2017
3 min read

With all the focus on Facebook, Twitter is often the forgotten social media outlet. More recently, Facebook and Instagram accounts are connected to Twitter so we “don’t forget to tweet.” (We believe that’s a bad idea. We wrote about why you should disconnect your accounts.) With a little attention and care, you can get more followers and increase engagement on Twitter exposing your destination or business, and attracting more customers. People also won’t SMH at your cryptic tweets from Facebook. Here are eight tips and tricks to improve your Twitter marketing. Try to make your tweets informative, useful, or funny.…

July 13, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Email Still The King Of ROI, Says DMA Email marketing remains the best digital marketing channel for return on investment, according to the Data & Marketing Association’s (DMA) latest Response Rate Report. 5 Tips for Creating an Effective Email Marketing Strategy Whether you’re starting from scratch or salvaging a program that’s lost its…

July 7, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) In order to realize that ROI, Email Marketing Must Be Mobile, Automated & Personalised to Deliver ROI Three ways brands can capitalise by taking their email marketing to the next level. Email Marketing: What’s Old is New Again Email marketing isn’t really making a comeback, but instead showing back up as one of the most…

June 30, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Unfortunately there are a lot of myths about email marketing. We start this week busting 4 of those myths: 4 of the Most Common Email Marketing Myths We’d like to dispel some of the more widespread misconceptions. Here are four of the most common email marketing myths (and why you shouldn’t believe them.) 6 Things…

June 29, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media? Start with the idea Google Plus is still relevant. (Yeah. It blew our mind too!) Why Google Plus is Your Most Important Social Media Platform The reason Google Plus is so damn useful is because Google… 5 Lessons from The Top Retail Brands on Social Media The strategies that top retail brands use on social media to gain engagement offer valuable takeaways for any brand that aspires to…

June 22, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Unfortunately there are a lot of myths about email marketing. We start this week busting 19 of those myths: Email Marketing Myths BUSTED Now for the trends. Email Marketing Trends Taking Place Right Now Additionally, How Are Email Marketers Planning To Innovate In 2017? What’s on the minds of email marketers in…

« Previous
1
…
24
25
26
27
28
…
51
Next »

Should You Build Your Own Website?

Email Marketing – 36 Tips, How Tos and Rules

Tourism Best Practices – Campaigns, Events and World’s Best Websites

Email Marketing – 5 Tips to a Strategy; 10 Tips to Creative Emails

Email Marketing – Consumer Insights and 17 Tips to Help

Email Marketing – 49 Tips to Improve Your Campaigns (and 7 Don’ts)

Email Marketing – Myths Busted, Trends and 19 Tips