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Email Marketing – 12 Tips, 4 Fixes and February’s Plan

January 25, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Consider these six reasons Why You Should Use Email Marketing to Grow Your Business So now let’s improve what you’re doing: 5 Email Marketing Best Practices For The New Year As we enter the New Year determined to fulfil our resolutions, we thought that now was the…

January 24, 2017
2 min read

A lot of trends and predictions for where social media will head in 2017. Our last two compilations have had some of those trends. You can find those HERE and HERE. Social Media Examiner collected these 19 Facebook Marketing Predictions for 2017 From the Pros Ryan Holmes suggests these How Companies Will Use Social Media In 2017 in this Hootsuite blog. Here is a useful Social Media Cheat Sheet for 2017 Sizing guide, best time to post, the infographic has all kinds of helpful nuggets of wisdom. Still trying to set goals for your social media? Alfred Lua suggests these 9 Social…

January 20, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign William Shatner will help promote Montreal this year for the destination’s ‘Sorry’ campaign. Pictured is a still of one of the ads featuring Shatner via Tourisme Montreal. Proposed U.S. Olympic Museum in Colorado Springs gets $500,000 Boost Colorado Springs CVB is giving $500,000 to the proposed downtown U.S. Olympic Museum. “Antiques Roadshow” Coming to Green Bay Greater Green…

January 18, 2017
2 min read

Speaker. Coach. Trainer. Add now to those titles – Referee. I have been asked to speak to a group. To paraphrase the email asking me to speak, “I believe the emails we’re sending have too much stuff and are too busy. Can you speak to our association, give them some tips on email design and tell them I’m right?” Again, paraphrased. It wasn’t that blunt but reading between the lines, that’s what it said. There are best practices for email design. Here’s a checklist for success. Single-column template: Choose a template that looks great on mobile. Subject line: Use 50…

January 18, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. Marketers are telling their researchers that email is the best-performing channel, and three in four will be putting more money and resources into it for 2017. (MediaPost) The lesson of 2016 appears to be that email is far better at selling than social. (MediaPost) And research reveals email marketing is more popular among marketers than trendier topics. (BizReport) To improve your email marketing… 7 Tips to Running a Successful Email Marketing Campaign Email marketing is a great way to connect with your customer base, and hopefully,…

January 18, 2017
1 min read

What trends will dominate social media in 2017? Hubspot forecasts these 7 Trends That Will Change Social Media in 2017 In their blog post, they dive into what happened in 2016, what they think social media managers should expect in 2017, and how to plan for these changes. To assist with your marketing strategy related to social media, stop doing these six things: Social Media Don’ts: 6 Things We Are Still Getting Wrong and these four… The 4 Costliest Mistakes Businesses Make on Social Media Okay, so we know what not to do. What content SHOULD we post? Hootsuite helps with…

January 13, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Video Campaign Promotes Syracuse as ‘Official Home of Winter’ A new video campaign by Visit Syracuse features a frosty-looking character named Winter to promote Syracuse as a place to visit in the winter. Inviting East Texas to a Mardi Gras Party Shreveport-Bossier CTB creates Mardi Gras Roadshow to promote festivities. Alpharetta Convention and Visitors Bureau Launches Music Campaign The campaign kicked-off on January 1, 2017 to celebrate…

January 11, 2017
1 min read

What trends will dominate social media in 2017? Forbes forecasts these five: 5 Social Media Trends That Will Dominate 2017 To assist with your marketing strategy related to social media, check out these… 8 Social Media Statistics for 2017 If those eight weren’t enough… 40 Essential Social Media Marketing Statistics for 2017 As for assistance with your implementation, consider these Four Signs Your Social Media Marketing Plan is Failing (and How to Rescue It) then steal glean from these 10 Must-See Social Media Marketing Successes Finally, specifically for LinkedIn, there were some changes. Social Media Examiner shares What Marketers Need to Know…

January 10, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. The ROI Stats Are In — Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social. Huffington Post declares 2017 is the Year of Email Marketing (No Matter What Anybody Tells You). And Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. Before diving into 2017, one glance back to 2016 to see What We Learned in 2016 Email Marketing Best Practices Now to the new year… The Biggest Email Marketing Trends in 2017 Will Be… Since the Future…

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Email Marketing – 12 Tips, 4 Fixes and February’s Plan

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Email Marketing – 26 Tips

Tourism Best Practices – Week of January 9

Email Marketing – What We Learned in 2016 and Trends for 2017