attractions - Back To You Marketing

5 SEO Tasks You Can Do Yourself

April 21, 2017
4 min read

Every second, 40,000 searches are being done on Google. People looking for shoes, a plumber, lunch options, vacations, or a new dentist. 9 out of 10 people will not go to the 2nd page of search results meaning if your business or service isn’t on page one, you have little chance of being found, getting a new customer, and their business. Some stats suggest if you’re not in the top 5, you have a minimal chance of being found. So how do you get on the first page or in the top 5? You optimize your website for search. (Wait.…

April 20, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these 10 Eye-Opening Email Marketing Stats You Need to Know Here are 10 eye-opening email marketing stats that prove email marketing is a valuable tool for small businesses. Now that you’re convinced? 7 Ways to Maximize the Power of Your B2B Email Marketing Achieving…

April 19, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. We start with some tips we shared a few weeks ago. “Liberal” Ideas to Improve Your Social Media After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with the staff? Six tips in the blog post above. Social Media — It’s Not About Sales We need reminded from time to time, entrepreneurs must use platforms such as Facebook and…

April 18, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. United Airlines made headlines this past week with their customer service…

April 17, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with a “game changer” from Kansas City in the destination marketing world… This CVB Just Launched a First-Ever Idea for the Destination Marketing World Destination marketing is meeting destination management in Kansas City. Visit KC established a new venture called Spark, a for-profit entity designed to help event professionals find “the region’s best venues, best experiences, and best value.” And down the road in the Show…

April 13, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Now, before you just start ‘blasting’ everyone with emails, consider these 5 Ways to Fail at Email: Avoid These Rookie Mistakes in Your Email Marketing Plan A strong email campaign can be rocket fuel for your pizza business, but you’ll never get off the ground if you commit these fatal…

April 12, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Did you know you can learn strategies from the popular TV game show Price is Right? 3 Social Media Tips You Can Learn From ‘The Price Is Right’ What the long-running game show can teach us about asking good questions and standing out. 6 Must-Do’s for Effective Social Media Marketing Six marketing experts give their best advice on how to grow an audience, regardless of your budget. 7 Important Hacks…

April 11, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s five great reads to…

April 10, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with product development… Albany Murals Greet Convention Center Visitors Artist deploys varied images to capture the city’s essence Rossford Debuts Walleye Roundup CVB teams with City to present fishing tournament New ‘Mystery Tour’ Added to Missouri State Penitentary Lineup The Jefferson City CVB has added a new “Mystery Tour” to the list of Missouri State Penitentiary (MSP) tour options. The three-hour Mystery Tour will feature a…

« Previous
1
…
27
28
29
30
31
…
53
Next »

Email Marketing – 35 Tips Including 5 Subject Line Tips

Customer Service – Keeping the Art Alive

Tourism Best Practices – Partnerships, Partnerships, Partnerships

Email Marketing – 57 Tips and 7 Inspiring Examples

Customer Service – 16 Best Tips and the We’ve Been Expecting You Experience

Tourism Best Practices – Product Development and Partnerships