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Email Marketing – 101 Actionable Tips and 7 Ways You Screw It Up

April 6, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Now you’re convinced of the power of email, put to work these 101 Actionable Email Marketing Tips (That You Can Implement) In the guide, you’ll find the largest collection of email marketing best practices & tips on the web. 101 tips! All tips are actionable and you can easily implement into…

April 5, 2017
3 min read

We just finished helping the Liberal, Kansas Convention and Visitors Bureau with their social media. We managed their accounts this past year and fell in love with all things Wizard of Oz, the art gallery, and all the things to do in and around Liberal and southwest Kansas, aka, Wild West Country. After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with Sally and the staff? Why not everyone else? Others could surely use these tips.” So if your office has developed a consistent practice of posting/tweeting daily, shed the conservative…

April 5, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. What are the trends in social media so far this year? 10 Hot Trends on Social Media Right Now for Main Street Store Owners The exhilarating world of social media is constantly evolving and the savviest of business owners keep up with these fluctuating social media trends. While the headline says “for Main Street Store Owners,” these trends are applicable to any industry. In conjunction, What’s Ahead for Social Media: Live…

April 4, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s five great reads to…

April 2, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We start with a couple interesting strategies at social media… Social Media a Lumby Focus This is a win-win-win! The Chamber is partnering with another organization and receiving $11,000. Those dollars will be used to train a lady and create a full-time job. She will in turn, promote tourism in the region! VisitPittsburg Goes Sci-Fi with Futuristic 2022 Committee The DMO’s recently created “2022 Committee” will be looking…

March 31, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Consider Email Smashes Facebook Again, With 4x More Retail Reach And if you need even more, look at stat #3 in these 7 Email Marketing Statistics That Every Marketer Ought to Know Alright, now to some tips to help you with your campaigns… Your Business Needs Email Marketing.…

March 30, 2017
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Start this week looking at the demographics of the outlets… The State of Social Media Demographics: 2017 Benchmarks [Infographic] Tracx compiled information into a handy infographic that breaks down the state of social media demographics — who’s using which social network, and for what. 10 Social Media Tactics for Social Success If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where…

March 29, 2017
3 min read

March 28, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMO Strategy Atlantic County’s Plan to Promote Tourism Beyond Atlantic City Atlantic County officials are embarking on a countywide marketing campaign for the first time in decades, arguing the area can no longer rely on Atlantic City’s brand alone to bring tourists and businesses to the region. New Strategy Employed to Attract More Tourists How the Abilene (Kansas) CVB is using social media to reach potential visitors and…

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Email Marketing – 101 Actionable Tips and 7 Ways You Screw It Up

Customer Service – Five Best Reads Week of April 3

Email Marketing – 8 Stats to Know and 15 Useful Tips

Tourism Best Practices – New Strategies and “Experiential Marketing”