branding - Back To You Marketing

Tourism Best Practices – Influencers, Animation, Rebranding

May 8, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI. Canadian DMO Enhances Visitor Experiences Through ‘Destination Animation’ A regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with…

May 5, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about this compelling article: Why Email Marketing Is Key for Small Business Owners Now to improving your email strategies… 7 Powerful Ways to Upgrade Your Email Marketing Campaigns These email marketing campaign upgrades can be just what you need. If you want your email…

May 4, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Perhaps it’s time to audit your work and create a social media content marketing plan. Reviewing your social media efforts from time to time will help you understand what is working here’s How to Conduct a Social Media Audit A social media audit will help you analyze the impact of your social media tactics. In the article above, you’ll discover how to perform an audit of your social media channels. Hootsuite performed an audit of…

May 3, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Recent surveys report that Companies (are) Still Failing to Meet Customer Service…

April 27, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about this compelling article: Why Email Marketing is Making a Comeback or Six Reasons why Email Marketing is a Powerful Force for the Hospitality Industry Hospitality Industry Alright, now for the tips… 4 Essential Email Marketing Tips You Need to Know Tips for insights…

April 25, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve customer service. Here’s 4 great reads /…

April 24, 2017
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Marketing Strategies: Adventurers Sought to Answer the ‘Call of the WY’ The Wyoming Office of Tourism initiates the challenging “Call of the WY” promotion, a six-week adventure through Wyoming’s vast wilderness and landscapes. Local Knowledge Key to Nanaimo Marketing Campaign Revealing the “real Nanaimo” is the theme of a new tourism marketing plan setting its sights on luring affluent couples to the Harbour City. The city has released Tourism…

April 21, 2017
4 min read

Every second, 40,000 searches are being done on Google. People looking for shoes, a plumber, lunch options, vacations, or a new dentist. 9 out of 10 people will not go to the 2nd page of search results meaning if your business or service isn’t on page one, you have little chance of being found, getting a new customer, and their business. Some stats suggest if you’re not in the top 5, you have a minimal chance of being found. So how do you get on the first page or in the top 5? You optimize your website for search. (Wait.…

April 20, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those three statistics not enough? How about these 10 Eye-Opening Email Marketing Stats You Need to Know Here are 10 eye-opening email marketing stats that prove email marketing is a valuable tool for small businesses. Now that you’re convinced? 7 Ways to Maximize the Power of Your B2B Email Marketing Achieving…

« Previous
1
…
32
33
34
35
36
…
51
Next »

Tourism Best Practices – Influencers, Animation, Rebranding

Email Marketing – Improve Your Campaigns With These Tips, Examples

Customer Service – When It’s Life or Death, 20 Tips

Email Marketing – 24 Tips to Use and 15 Mistakes to Avoid

Customer Service – 15 Tips to Improve Yours

Tourism Best Practices – Marketing Strategies, Events and Technology

Email Marketing – 35 Tips Including 5 Subject Line Tips