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Social Media – Demographic Benchmarks, 22 Tips and 12 Things to Avoid

March 30, 2017
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Start this week looking at the demographics of the outlets… The State of Social Media Demographics: 2017 Benchmarks [Infographic] Tracx compiled information into a handy infographic that breaks down the state of social media demographics — who’s using which social network, and for what. 10 Social Media Tactics for Social Success If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where…

March 29, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s six great reads to…

March 28, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMO Strategy Atlantic County’s Plan to Promote Tourism Beyond Atlantic City Atlantic County officials are embarking on a countywide marketing campaign for the first time in decades, arguing the area can no longer rely on Atlantic City’s brand alone to bring tourists and businesses to the region. New Strategy Employed to Attract More Tourists How the Abilene (Kansas) CVB is using social media to reach potential visitors and…

March 23, 2017
4 min read

Spring has sprung. Home improvement stores have stocked up on flowers, plants, and landscape materials. Time to clean out the dead leaves and spruce up the flower beds. Spring cleaning will take place in homes and some offices. Clean out the old and make room for the new. (Which will probably just sit until next year’s cleaning and be the old that is cleaned out.) When it comes to your marketing, is there Spring Cleaning to be done? Perhaps there are some areas that you have not looked into for a while. “Dead leaves” to be cleaned out. Plant some…

March 23, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days. Alright, let’s improve your email. Here’s Seven Tactical Email Marketing Tips That Work Every Time So how do you make your emails stand out from…

March 20, 2017
3 min read

March 20, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Japan Relies on Global Fascination with Ninja in New Tourism Effort Capitalizing on a global trend, Japan is turning to those hooded samurai-era acrobatic spies known as ninja to woo tourism. The Japan Ninja Council, a government-backed organization of scholars, tourism groups and businesses, is starting a Ninja Academy to train people in the art of ninja, and building a new museum in Tokyo devoted to ninja, set to open…

March 14, 2017
3 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Email: Still the Best Social Network Marketing Tool Good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses. Enough… 8 great reads with lots of tips to improve your email marketing. This article by Vanessa Davies has a misleading title…

March 13, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. But first, How Not To Use Social Media If you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned. The article above has four social media practices you should avoid. Instead of just posting on the fly, you must have a strategy. Here’s one’s Thoughts on Crafting a Social Media Strategy Inquirer.net consulted with JV Rufino,…

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Tourism Best Practices – New Strategies and “Experiential Marketing”

Email Marketing – 12 Tips, Sending More, Growing Lists, 13 Mistakes to Avoid

Customer Service – Soul-touching, Loyal-following, Difference-Making

Tourism Best Practices – Trend Jacking, Events and New Websites

Email Marketing – 8 Reads Week of March 13